You have a smashing idea for a business. In fact, you even have the funds to power it into operation. However, one hurdle stands in front of you.
You don’t have a business name.
Many people find it difficult to come up with a business name. maybe it’s because they don’t know where to start or they have tons of ideas and they don’t know how to narrow down to that one perfect name.
In this article, we’ll go through the steps you must consider in order to find a business name which resonates with your customers.
What’s in a Good Name?
Before you start searching for a good name, chances are you already have a bunch of names you want for your business name.
This is the first step when trying to find a business name. Don’t overthink though or you’ll never leave this step.
Brainstorm the Selected Names
At this point, keywords will be your ally. They are what you’ll use t identify a good name and piece them together to form the ultimate business name.
Many people have an idea of their business name; thus, they may have a few keywords in mind. If you still don’t have keywords at this point, then you should go back to the last point.
Still lost? Search for companies in the same niche as yours and take a look at their names for inspiration.
You can also use name generators to brainstorm a few names. For example, Bust-A-Name is a brainstorming tool which lets you enter your keywords and outputs a list of the possible combination. In addition, it’ll also give you the domain names with your keywords.
Afterward, add on to the keyword list with similar keywords to help you come up with an even bigger array of names.
Start the Elimination Process
This is probably the hardest part. Going through the entire list crossing out what doesn’t fit. However, don’t take too much time on this stage. Remember, you’re starting out. Therefore, there’s always room for improvement.
Again, you can use Bust-A-Name to save you time since it displays the combinations with domain names. Your task is to go through the list as you pick those you like.
Furthermore, the names generated are almost worthless, but you’ll turn them into money-makers. Also, you should know there doesn’t exist a clear-cut process for selecting names. This has to do with what you like and don’t like.
Narrow down to 25 names, then get down to 15, then slice them to 10 and 5.
Test the Name for Perfection
Name testing is the best part but also the one where many people end up making mistakes. Many people think they should ask for advice from their family and friends on how to find a business name. However, this is the worst way to go about it.
The best way is to ask the intended audience. They are the consumers who’ll interact with the name on a daily basis. For this process, you can use LeadPages to analyze what the audience thinks of the name.
Analyze the Results
LeadPages will provide statistics on the name’s performance compared to another name you may have submitted for comparison. This way, you’ll know how the name will perform in the real market once your business opens for business.
Finding a business name can be an overwhelming task. Nevertheless, if go through the steps listed in this article, you should have an easy time coming up with the perfect business name.