As a business owner, if you’re reluctant to spend your hard-earned cash on every marketing strategy that comes your way, nobody will blame you.
After all, marketing isn’t the only aspect of your business that needs investment.
However, even if you won’t invest in any other marketing strategy, you cannot turn a blind eye to “Influencer marketing.”
Heard about it already? If you haven’t, you can check out this free preview of Neal Schaffer’s new book on influencer marketing. It contains all you need to know about influencer marketing.
That said, below is a rundown of reasons why we feel you need to invest in influencer marketing today.
A quick way to be recognized and trusted
Influencers are people who have strong relationships with their audience. Thanks to their many years of amazing content and engagements, people love and trust them.
As such, when they recommend a product or mention a brand on their page, people are always keen to find out about them.
In people’s heads, it’s a case of “If Liz Eswein could talk about this, then there’s got to be something special about it.”
For a business owner looking for recognition and trust for their brand, there can be no better way to get both than to let an influencer announce you to their audience.
Influencer marketing can help you climb up Google SERPs
The myth around influencer marketing is that the only place it finds importance is on social media.
With the number of influential bloggers we now have in the industry today, it’s safe to say the argument about influencer marketing being limited to social media is nothing but a myth.
Nowadays, businesses partner with influencers outside of social media, and in return, these influencers send quality traffic to their sites.
By getting features, reviews, and recommendations from an influencer’s blog (most influencers’ blogs have great DA’s), you can build high-quality links to your site, which consequently leads to traffic and higher search engine ranking.
Influencer marketing generates huge ROI
At the end of the day, the basis upon which any marketing effort will be measured is the amount of returns it gives on any investment.
In the case of influencer marketing, Influencer Marketing Hub has said that for every $1 a brand spends on influencers; they are getting an ROI of $5.78.
With this number, it’s clearly evident that any investment in influencer marketing is surely going to be a profitable one.
The only thing that might stand in the way of this ROI is your ability to find the right influencer for your business.
And on that front, I have just the solution you need.
Check out this list of influencer marketplaces. There you’ll find a host of platforms to find and hire influencers!
Influencer marketing can fetch you high-quality leads
One of the long-standing issues of most digital marketing efforts is the quality of leads they generate.
Yes, they may drive traffic to wherever you want it, but in most cases, the traffic doesn’t get converted into buying customers.
This is not the case with influencer marketing.
In influencer marketing, you’re getting someone your target audience already trusts to not only speak highly about you, but to also influence their purchasing decisions.
Since the audience already trusts the opinion of this person, it is more than certain they will heed their recommendation.
Influencer marketing saves you from the awkwardness of conventional advertisements
Have you ever tried advertising your business to prospects before and they gave you that “oh, not again” face.
Almost every brand owner has experienced this at least once in their career.
But you can’t really blame someone for not giving you the attention you ask of them. You were probably the umpteenth guy to advertise to them on that day.
Influencer marketing, on the other hand, doesn’t come with any of this awkwardness.
In fact, it’s not a “pushy” or a “salesy” marketing approach.
Since followers of an influencer willingly opt to follow them, it means they’re eager to view their content.
Even if an influencer posts sponsored content, they won’t mind because they know for him/her to post it, then the product or brand must be of some benefit to them.
Interesting related article: “What is SEO?“