What is the identity of a brand without its business name? – A pen without ink.
A business name is not just a brand’s identity, it is also what creates a lasting impression on the customers.
An attractive brand name holds the potential to drive customers towards your business, build a strong brand identity, and strengthen brand loyalty. If you think this is pretty much it, there is a lot more that a brand name skilfully offers.
No esteemed company has ever flourished without a strong brand name. No matter the fame, every company requires a brand name to stand out in a sea of competitors. In today’s fast-paced business environment, every brand is yearning to advance its business to new heights and target customers to meet their goals and objectives.
A brand name enables each business to define itself as a brand and create a strong impression so that customers, prospects, and other consumers feel confident about your company and its products or services. A prospect is somebody who could turn into a paying customer.
If you are in the process of choosing a business name that reflects and enhances your brand image, you should read the seven suggestions below:
7 things to consider while choosing a business name
Besides having a top-notch business name, there are many other things to consider while choosing one. These considerations play a crucial role in your business name because they help you strengthen the foundation of your identity in the marketplace.
A domain name that includes your business name, trademark, and other considerations are what helps your company surpass all others and become easily recognizable to clients, prospects, other consumers, and even competitors.
An attractive and unique name that defines your business
A business name benefits brands in several different ways. This is why it is essential that you choose a unique name for your brand. Not only will it help attract inquirers, but also help convince them to purchase products or services from you.
You must also consider that your business name is consistently defining your brand and the type of service it provides. When you help in reducing the work of your audience, you can attract their attention more effectively and rapidly.
By selecting a name that systematically speaks to your client regarding your company’s functions, you will be able to engage with them in a way that will ultimately help you solidify your position in the market.
Ensure the availability of your business domain
The availability of a domain name has a vital role to play in the expansion of your business. Without buying a domain name, your social media marketing efforts will yield disappointing results.
As a result, your business’ growth will be underimed, as will its indentity. Your brand and brand image could suffer significantly. A good domain name that reflects your brand favorably is crucial in the world of business. Since the advent of the Internet, how we do business has changed considerably. Online consumers are much better informed regarding brands, products, services, etc. than their offline counterparts decades ago.
A name that is easy to remember and pronounce
Don’t make the mistake of choosing a complex or excessively long business name. It could significantly reduce your chances of achieving success in the marketplace, especially if those of your competitors have short and easy to remember.
You need to have an instant connection with customers, prospects and other consumers. A memorable name that is easy to pronounce helps boost that connection.
If your company’s name is easy to remember, pronounce, and spell, people will find it more easily when they search for it in Google, Yahoo, and other search engines. For online consumers today, speed is a top priority. If they find your rivals faster than they find you, your commercial prospects will be far from promising.
Emphasize on a potential business logo
A business logo is the face of your brand. It acquaints people to your company visually, creates a lasting impression, and drives individuals to identify your business through it.
Many entrepreneurs select a plain business logo for their companies that spoil the outlook of their venture. Monotony can be the kiss of death in the world of business. If you want to wow your clients with something unusual and encourage them to ignore your competitors, you’ve got to work hard on creating a logo that is convincing and engaging. Tools like Canva can help you do that for free.
Video – What is a Logo?
Regard the play of SEO
In the haste of creating a business name, people often forget that to stand out on social media requires a lot of effort. A brand name that is SEO friendly is more likely to appear high up when people inquire in search engines. You can check here what role your brand name may play in boosting SEO.
Imagine how difficult it would be to create a brand name that is already too generic for SEO to bring it to your audience? Make sure you rely on a catchy, unique, but easy-to-remember brand name that is SEO friendly, and will attracts visitors.
Don’t forget the Trademark
Trademarks are very important for your business as they help to register it officially. Company’s with ‘official’ status are much more likely to attract serious and long-term clients.
If you are just creating a brand name, make sure it is available for registration. If you have already created one, you should still consider registering it.
Say ‘NO’ to excessive wordplay
Of course, wordplay in brand names can make it look catchy and snappy, but there are drawbacks. When you choose to play with your business name excessively, it becomes difficult for your audience to remember it. The name must be easy to remember.
Try and engage in minimal wordplay to keep your business name simple and smart. This will help it to reach out to audiences easily and conveniently.
If your business expands abroad one day, it needs to have a name that is simple for consumers of other cultures to embrace. Subtle nuances might work at home, but more likely than not they won’t in other cultures.
Conclusion
As you can see, there is much more to choosing a business name than simply picking some choices out of a hat. Consider all the parameters and variables carefully before committing yourself. Also, remember that when you finally do choose a name, you are stuck with it. Changing names is not easy, and may cost you lost sales and lower profits for a long time.