Landing pages are essential as it helps generate leads and start a qualification process. It then allows you to move the leads through the sales process and into new customers. ClickFunnels is an online marketing solution that helps you automate the sales process from start to finish.
According to Aaron’s review portal, you can use ClickFunnels to create landing pages, membership sites, webinars, squeeze pages, opt-in pages, and many more. Here is everything you must know before building a landing page on this platform.
What are ClickFunnels?
As mentioned earlier, it is an all-in-one marketing solution, particularly a sales funnel builder. A large number of businesses use ClickFunnels to promote and sell their products and services.
Many businesses also use it to supercharge their marketing and lead campaigns. Traditional online funnels do not offer everything in one place. If you are using a conventional funnel, you need to have separate provisions for the following.
- Content management system
- Page Builder
- Web host
- Order form
- email autoresponder
- Shopping cart
- Web analytics
ClickFunnels offers everything you need to build a landing page in one place. The unified dashboard allows you to create marketing campaigns and sales funnel from the ground up without confusion.
Importance of ClickFunnels Approach
The concept of a sales funnel is vital in every marketing campaign. It allows you to visualize the entire customer’s journey, from initial awareness to the last step- conversion. The sales funnel provides marketers with a critical framework to visualize business and identify areas for improvement.
ClickFunnels’ sales funnel works differently from the traditional sales funnel. The conventional sales funnel takes the customer through different pages and posts. During this journey, the customer must take several actions before finally landing on the checkout page. This is confusing for many customers and reduces conversions.
On the other hand, ClickFunnels has one page, one offer, and the customer has to take only one action. This leaves no room for confusion.
How Does ClickFunnels Work for Your Business?
No matter what you want to sell – product or service, ClickFunnels makes it easy. The first step involves creating a landing page for your product or service. The landing page can be an opt-in form that can be used to capture prospective customers’ email addresses.
After creating a powerful landing page, the next step is creating a sales page to sell your product or service. The next step is creating a compelling sales copy for the product or service. Having a good sales copy increases the chances of conversions. The next step is upselling and then delivering the product.
With ClickFunnels, all the activities mentioned above are executed on one platform. It is one of the main benefits of using this software to create the landing page.
Useful features of ClickFunnels
The ClickFunnels platform has abundant features to make a useful landing page. Here are discussed a few important ones.
Pre-Built Funnel Templates
Pre-built templates do half the work in designing the landing page. ClickFunnels has a big library of ready-to-use marketing and sales funnel templates. Whether you need a template for a membership site or an opt-in page, the library provides you with several options to choose from.
The templates are categorized, and it is easy to find the one that suits your marketing objective. You have free and paid templates that can be further customized to meet your marketing campaign needs.
Drag and Drop Editor
If you are not a fan of the pre-built templates, you can create a unique landing page template. According to Aaron’s review portal, the ClickFunnels platform provides you with a funnel editor. You do not require coding skills to design a template. Just drag and drop the design elements. You also have the option to customize free templates.
After creating a landing page, you would want to test multiple variations of the page elements. The platform allows you to split-test various sets of funnels to get an idea of which will perform better. Split testing is also essential for conversion. It prevents wasting of time and ad budget on weak-performing elements of the landing page.
Most landing pages deal with sensitive personal information of prospects like email addresses and other personal information. Security has been a top priority at ClickFunnels since its inception. The landing pages you create are encrypted to keep buyers and sellers safe from identity theft, phishing, and other malicious attacks.
Thus, the ClickFunnels platform not only provides easy-to-use landing page tools and software, but it also includes everything you need to make the campaign a success.
Interesting related article: “What is Digital Marketing?“