Have you always dreamed of making cakes and turning them into a business? Or maybe you’re just passionate about sweets and want to own your little corner?
Whatever the reason, there are a few steps that you need to complete to start baking and selling cakes right from the comfort of your home. From using the proper production process to getting your business legal, we’ve gathered a small but complete guide to help start your cake business.
So, let’s get right to it without losing time!
Follow doing-business-from-home legal requirements
Depending on your country, the law may vary for home businesses. But some general rules apply to almost all cake businesses around the globe.
So, here’s what to watch out for.
- Acquire a food hygiene certificate (make sure you follow all requirements).
- Learn about food labeling regulations in your area.
- Register your premises with local authorities.
- Register your cake business as self-employed to fall under the right group of tax-payers.
If you want to set up a limited company instead, this process might be more complex and take more time. In any case, getting legal should be your first step.
What makes your cake business stand out?
There are plenty of bakeries and pastries out there that already have a solid customer base. So, getting your cake business name out there might be a little challenging.
Think of something that makes your business unique. It can be a particular name you give to your business or a specific ingredient like lupin bean flour you use. You can also specialize in one particular type of cake, like gluten-free or vegan. The options are just endless.
To do this, you need to get to know your customers to offer something that is both valuable to them and is unique in your market.
Build your online sweet spot
Nowadays, it’s almost impossible to survive without being present on online platforms, especially social media. Plus, if you’ll be operating from home, your only option left is getting your cake business online.
When it comes to socials like Instagram, you get plenty of digital marketing strategies and trends to choose from. For example, you can simply share a delicious picture of your chocolate cakes or the fantastic design from a wedding cake you’ve made before. Moreover, you can leverage social media to advertise and promote your cake business in front of the right audience. So, don’t miss out on this incredible opportunity to start and grow your business.
Build a good marketing strategy
Let’s not forget about marketing techniques out of the digital world as they work too. And sometimes, they work even better.
You can promote your cakes during local events, use flyers here and there, and make banners as you grow. Possibilities are endless when it comes to marketing, as you can do a lot. Here are a few tips to help build an effective marketing strategy for your cake business (digital and traditional).
- Use PPC ads on Google.
- Offer specials during the holidays.
- Get blog writing services to grow your audience.
- Use email marketing to share any news.
- Create fun events with your audience.
Whichever strategy you choose to create and follow, make sure it aligns well with your goals, customer needs, and budget.
It may be confusing sometimes where and how you should start doing cake business from home. But with the tips and techniques we’ve provided, you can make the first steps. Take your time to think of every decision you make thoroughly to avoid losses as much as possible.
Interesting Related Article: “How Business Name Affects Business“