In today’s digital landscape, eCommerce is evolving at breakneck speed. Consumer expectations shift rapidly as new technologies continuously emerge. To thrive in this competitive and fast-paced environment, companies must build nimble, flexible digital strategies that are ready to pivot on the fly.
This is where composable commerce comes in.
Composable commerce represents the future of e-commerce, enabling brands to deliver incredible shopping experiences that keep pace with changing consumer preferences. So, what exactly is composable commerce, and why does it matter?
Infographic created by commercetools, a composable commerce platform company
A Quick Definition of Composable Commerce
Composable commerce is a component-based solution design approach to e-commerce technology. It emphasizes flexibility and customization through three key architectural traits:
- Cloud-native: software that relies on cloud infrastructure for scalability and resilience
- Component-based: modular services that integrate with one another via application programming interfaces (APIs)
- Tech-agnostic: the ability to build tools using a range of different technologies, with no vendor lock-in, and freedom to code without specific programming languages or certifications
Together, these traits allow businesses to choose and integrate components from different vendors that best meet their needs. That way, they can create unique customer experiences without limits.
For example, a sneaker brand could use a tool to allow customers to design their shoes, another for processing payments, a third-party API for reviews and a “headless” content management system (CMS). By mixing and matching these components, the brand can create a technology stack that delivers outstanding shopping experiences.
What Are the Benefits of Composable Commerce?
The flexibility of composable commerce offers numerous advantages. First, companies can innovate and release new features at a faster pace without being constrained by legacy systems. Moreover, specific parts of the technology stack can be upgraded as needed rather than doing time-consuming, full-platform updates.
Experiences can also be readily tailored across channels and touchpoints to deliver cohesive messaging. Additionally, composable systems provide cost efficiencies by reducing vendor lock-in since new services and channels can be easily integrated via APIs.
With composable commerce, brands gain the agility required to constantly adapt and enhance their customer experiences in an evolving e-commerce landscape. Better still, companies can select the optimal components needed to drive their business strategy and build their ideal commerce solution.
Composable commerce enables brands to readily adapt and satisfy evolving customer needs and expectations. Its flexibility and modular design allow companies to create customized solutions that align with their strategic business goals.
Be sure to take a look at the accompanying infographic to learn more about how composable commerce can future-proof your e-commerce capabilities.