Companies that have invested properly and also consistently into marketing content really have been able to see those investments pay dividends. However, the case that still holds very true is that these companies need to stay in touch with the trends in the industry in order to fully realize their marketing potential and to continue this very good ROI.
The pace in the industry is changing so rapidly that something that worked even last year may not be as effective come 2021. Companies need to be able to anticipate the coming trends in the market and also need to be able to predict future changes in audience behavior that is based on the trends in the tech world. They need to be able to adjust their strategies according to the needs of the time and always stay ahead of the wave. In this article, we will take a look at a lot of the trends that are dominating the industry but before that, we think it is important that you understand why content marketing is changing so rapidly.
Why does it keep on changing at such breakneck speed?
The primary reason that content marketing services are changing so rapidly is because of the need to keep up with consumer demands, trends, and also technologies. For example, the increasing number of cell phone devices in use, voice search technology, and also social media all demand that we stay right on top of these things.
Content marketers also have to contend with one other major issue, which is that the platforms themselves are always changing rapidly. Sites that were hip a decade ago, such as Facebook, are now preferred by the older generation while the newer generations prefer platforms like Tik Tok.
Let us now take a look at some of the current trends in the world of content marketing.
Trends in the world of Content Marketing
These days, flexibility and adaptability are the things that are the most essential when it comes to marketing content. It is true, however, that a lot of the preferred methods of marketing do remain pretty much the same.
It is important to point out that a lot of the current trends in the world of content marketing are absolutely continuations or sometimes, the evolution of some of the ones that are already in practice. There are some trends that are garnering quite a lot of attention, however.
1. Building Communities
Owing to the insane fact that there are about 24 million stores catering for e-commerce out there, you definitely need a proper way of getting noticed and standing out. The way you do that in a place that is this crowded is by forming communities.
This type of marketing is not just about making a quick sale and then calling it a day. It is a lot more about interacting with the customers and at the same time, building loyalty and trust and thus reaching a much bigger audience.
An excellent example of this is the Dollar Shave Club or DSC in short. DSC works based on a subscription method and also makes sure that all the members of the community feel as though they are part of the community.
2. Making sure to optimize your content when it comes to keywords that are niche and long tail
Long-form content was the focus of marketers for a very long time indeed. Recently, however, they have taken a step back from the overly lengthy and detailed article guides. They are now using keywords that are more niche and long-tail in nature. This is due to the fact that long-tail keywords happen to be a lot more specific and thus will face much less competition.
If you are worried about not being able to find these keywords, you need not be worried as there are actually a lot of both free and also paid tools you can use in order to fulfill your needs. Some of these include:
3. Make Sure That You Have A Content Team With Diverse Skill-sets
Content churning is no longer the go-to option these days. In fact, the companies that are seeing the maximum benefits from their marketing are not at all flooding their audience with every kind of content imaginable. They are taking an approach that can be best termed as being media publishing.
Remember that the process is as important as whatever content you are putting out. Just having a team of content writers will not cut it for you anymore these days. The approach you need to take should include a comprehensive and also diverse group of skills and talent that will be able to meet the demands of your audience.
Once again, what this implies is that simply getting writing done is not at all enough. The content will need to be constantly updated every year and it should definitely include the people who have talent and skills in the following areas:
- Editing and producing video
- Editing, illustrating, graphic design
- Audio skills including editing and production
- Optimization of content
- Content promo and also distribution
- Campaign management, SEO, strategy development, and also execution.
- Branding and communication
4. Content should be repurposed across multiple channels
When you take this approach, you will be saving a lot of time, be exposed to the right audiences, and just enhance your overall organic search. What this means is that you need to repackage it into different and varied kinds of formats. For example:
- Converting blog posts into newsletter content or an ebook
- Making sure to embed youtube videos into your blog
- Transcribing the youtube videos that you have and then distributing them as other types of content.
Source: Monster Claw
Tasnim is a seasoned content marketer at Monster Claw with 9 years of experience. He helped over 50 companies to substantially improve their content marketing campaigns.
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