The field of content marketing is constantly changing. As more tools and systems emerge, marketers are pinpointing better and faster ways to generate and disseminate content. Experts, such as Eyal Gutentag, can acknowledge the value of using the latest hardware and software in the realm of content marketing. Here are three content marketing trends to watch out for in 2021.
1. Live Video Content
Virtual events provide people with the opportunity to consume content in a manner that is quick and direct. Consider hosting informative video talks and webinars; you and your team can relay details about specific products, services, or initiatives.
When setting up these events, note that many consumers, especially the younger ones, are disillusioned with traditional program formats wherein the host speaks and they simply listen. It is best to make a webinar or virtual discussion as interactive as possible. Some video conferencing platforms present their users with the chance to incorporate various activities and slideshows. You could conduct polls and surveys, and consumers can respond to them using video, audio, or chat messaging tools.
2. Content Communities
With the rise of team communication platforms, many are building content communities. Content communities are online hubs where people share content as well as information about content creation. Content marketing managers champion these communities because they allow writers, editors, and creators to discuss ideas and enhance their skills. They also provide them with a space to work on collaborative projects.
People can also utilize social media to establish content communities. Via social networking sites, you can connect with content experts and increase brand awareness. You can also get feedback concerning specific publications and learn more about what others are doing to keep their audiences engaged.
3. AI-Powered Content
Many predicted that artificial intelligence would be used to drive content, and they were correct. Nowadays, there exist AI systems that can engage in a variety of language tasks, such as text generation, semantic search, translation, and content comprehension.
Many of these systems use data from search engines, chatrooms, and social media sites and blend it with marketing and media practices. You can use these systems to create short summaries as well as full-length articles. Content marketers should consider employing AI technology to make content generation flow more efficiently.
If you want your ventures to be successful, it is important to keep up with content marketing trends. Be sure to reach out to other marketing experts who can give you more information about these trends.
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