Conversion rate optimization consultants are an invaluable asset to your business, but what exactly do they do and why do you need to hire an expert? First, let’s look closer at what conversion rate optimization is and why your business needs it.
What is conversion rate optimization (CRO)?
Despite what most believe, CRO isn’t about increasing conversion rates. It’s about building a better connection with your customers, understanding them, and marketing specifically to them. By building a better website you can increase your company’s profits.
CRO is used to identify weak points in your sales funnel. Conversion rate optimization consultants produce evaluate problem areas, come up with potential solutions, test them, and implement the best performer. All of this is used to increase your company’s bottom line.
Why do you need a conversion rate optimization consultant?
CRO consultants have the experience needed to make sure that the job is done right. This isn’t the area to try to save money in your business; you will be losing out on the additional sales if it’s not done correctly. Things such as website design, lack of call to action, unclear value, or DIY landing pages can drastically decrease your sales. A conversion rate optimization consultant will find any areas where your website isn’t performing ideally and fix them.
You may not see the problems with your website, but you’re likely to close to it to see it in an honest light. You have sales coming in, you like your website, and don’t see why you need it changed. As the saying goes, if it’s not broken don’t fix it. But CRO is the solution to the problems you didn’t know you had.
There are several reasons why hiring a CRO consultant is the best decision for your business.
It’s a Specialized Field
Despite the number of sources saying that CRO is something you can do on your own, and that it’s just a simple step by step process. Creating the best website doesn’t happen from a one-size-fits-all approach. Every website needs to be carefully evaluated to determine the best approach.
Conversion rate optimization consultants are experts in this and use a variety of specialized tools to help pinpoint exactly what your website needs in order to generate the maximum amount of profit. This takes intensive data collection, a specialized process, and years of experience to do properly.
Understanding your Users
There are a lot of questions that go into effective CRO. You need to understand who you are customers are, what draws them to your product, and what would deter them from purchasing. All of these and more, are necessary questions to ask in order to best optimize your website.
Knowing the right questions, and finding the right answers requires a level of knowledge beyond that of the typical business owner. Conversion rate optimization consultants know what questions to ask and how to use that information to benefit your business.
Asking the right questions isn’t enough, you need to test the possible solutions in a real-world setting. Using the information gathered, CRO consultants know the appropriate ways to test in order to get the most accurate feedback on what strategy will work best.
Building a Strategy
Conversion rate optimization consultants gather all of the results from the previous steps to develop a highly optimized website. However, they don’t stop there, they also create conversion strategies specifically designed for your business. Without this strategy in place, CRO won’t be as effective.
This strategy is designed to be an ongoing solution to your conversion problems rather than just a one-time quick fix. They know you need more than just traffic; you need a full comprehensive plan on how to turn that traffic into sales.
The best consultants give you feedback that you can continue to use down the line. As said before this isn’t a one-time quick fix, you need to understand what your CRO consultant has done so that you can properly implement and maintain this strategy. They will guide and support you to make sure your website is always optimized for your business goals.
Getting an outside perspective is always beneficial, CRO consultants can look at your website without preconceived ideas on if it is good or bad. This allows them to spot the best parts of your website and any problem areas. This objectivity gives a clear view on what improvements need to be made.
How to find a good CRO Consultant
Finding a good CRO consultant requires more than just a quick Google search. You need to know that this person has the experience necessary to actually improve your sales. So, look for these things when selecting your consultant.
As stated, becoming a good conversion rate optimization consultant takes years of experience. A good consultant can show you examples of their work and will have reviews from happy customers to prove their value.
They have a Process
These experts have a very specific process they go through for each project to ensure that they give you the best results possible. They will explain this process to you in detail, so you understand what they are going to be doing and how.
You need to have a good relationship with your CRO consultant. If they don’t have good communication with you from the very beginning it isn’t going to get better during the project.
An Optimized Website
Take a look at their website, does it look legit, does it look like they know what they’re doing? If their website doesn’t make you want to hire them, then what does that say about their work.
If you want to take your business to the next level and generate more income, a conversion rate optimization consultant is a necessity. You will never look back once you see the sales rolling in.
Interesting related article: “What is Conversion Rate.”