Did you know that around 66% of small businesses advertise online?
You might run online ad campaigns for your business, but you may not have great results. If that’s the case, there might be a problem with your advertising funnel.
Read on, and you’ll discover how you can create an ad funnel that’ll produce fantastic results. No matter how bad your ad funnel is at the moment, these tips will help you turn things around.
Let’s begin!
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Select the Right Platform
If you want to create a successful advertising funnel, you first need to focus on selecting the right advertising platform.
This is because different businesses are suited to different advertising platforms. If you pick the wrong advertising platform, you could get everything right and still end up with a campaign that produces no results.
So, how do you know which advertising platform is going to be right for you?
Well, you’ll find that advertising platforms tend to be split into B2B and B2C platforms.
For instance, if you run a B2B business, you might get better results with LinkedIn. If you run a B2C business, it might be better for you to focus on something like Facebook Ads.
Following this, you need to figure out which category your business belongs to. Upon doing so, you can then go about selecting the right ad platform for your business.
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Read the Official Documentation
Once you’ve chosen an ad platform, you then need to read all the official documentation associated with that platform.
Reading the documentation for a given ad platform is one of the best ways to get a thorough, well-rounded overview of how a given platform works.
Now, reading the documentation might be a bit boring, and you might think that it’s better to get your information from an ‘unofficial’ blog post. However, while such resources can be helpful, they often miss out on crucial bits of information.
Additionally, ad platforms tend to change at quite a rapid pace. Thus, if you rely on old unofficial blog posts, you might learn about strategies that no longer work.
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Targeting Your Ad Campaigns
If you want your ad funnel to produce results, you need to target the right people.
After all, suppose you own an eCommerce store that sells reptile supplies.
You might go through a lot of effort to create an active and engaging ad. However, all your efforts will count for nothing if you show your ‘reptile ads’ to people that own rabbits.
If you want to target your ads with accuracy, you need to have a thorough understanding of your target audience.
The best way to do this is by researching your target audience. When doing this, though, you should focus on collecting information that is relevant to your chosen ad platform.
So, if you’re going to use AdWords Search Ads, you need to figure out what your audience is typing into Google. If you can do that, you will be able to figure out which terms you should target when setting up your ads.
If you want to learn about your target audience, you should ask existing customers to take a survey. You might encourage people to take the survey by offering them a chance to win a prize.
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Creating Ads That People Will Click
Once you know how you should target your ads, you then need to figure out how you’re going to create interesting ads.
If you don’t have a lot of experience with running ads, you might feel as though you have a lot to learn. Fortunately, though, you can shorten your learning curve by studying existing ads.
To begin with, you should ‘screenshot’ ads that catch your eye, and there are many free tools such as ‘Skitch’ that’ll help you do this.
Ideally, you should screenshot ads that belong to your chosen ad platform, since those are the ads that are most relevant to you.
It’s worth noting that you don’t have to limit yourself to ads in your niche.
This is because the principles of good advertising are universal. Thus, if you find a compelling ad format in another industry, there’s a good chance it’ll work in your industry.
Once you’ve collected a large number of ads, you then want to study them to identify what makes them compelling.
After doing that, you should understand the difference between a good ad and a bad ad. You can then use this knowledge when creating the ads for your own business. A good ad needs to be measured, especially in the space of TV where broadcast advertising intelligence is vastly critical to understanding performance.
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Optimize Your Funnel
Upon doing everything else we’ve mentioned in this post, you should end up with an ad campaign that is delivering results. That said, your campaigns can always do better, and you can often improve outcomes by optimizing your funnel.
The best way to optimize your funnel is by using a funnel optimization tool such as Kartra.
Such tools will give you ‘funnel templates’ that you can just drag and drop into your existing ad funnel. It’s a good idea to use these templates, as they can often help you improve conversion rates.
Of course, if you want to take things one step further, there’s always the option of hiring a professional ‘funnel consultant.’
This individual will review your funnel, and they’ll be able to provide recommendations that are specific to your business. These people can be expensive, but their knowledge will often result in a huge increase in business.
Do You Know How to Create an Effective Advertising Funnel?
If you know how to create an effective advertising funnel, you should be able to rapidly grow your business, in a short amount of time.
Once your advertising funnel is set up, you might think that you can just leave it to run in the background. This is something that many people suggest because it seems like a good way to save time.
Yet, if you want to get great results, you need to tinker with your funnel constantly. If you do that, you will be able to push the funnel to its limit and thereby generate a higher return on your ad spend.
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Interesting related article: “What is Advertising?”