In order to effectively grow your business or brand, you need to focus on sales. In a world where site traffic stats, higher search rankings and social media followers are all the buzz, in the end it really comes down to the incoming revenue and profits for your business.
With this in mind, if you want to grow your business and brand, you need to have an effective marketing plan and business model in place. Assuming you already have a product or service that’s been proven and already selling, the best way to scale your business is to discover new working methods.
As video continues to gain more attention and becomes the preferred method for viewing content online, this might also be your best option for increasing sales.
5 Ways to Grow Your Sales and Revenue with Online Video
When you think of video, does the idea of a recorded message from a person talking to you come to mind? If so, you are not alone. This is the common misconception about video content creation and marketing. The good news is, there are many different ways to create and market video content to help grow your business.
Here are five of the best working methods to get started, while also seeing growth and results in the process.
Create a Professional Explainer Video for Your Business
When someone first hits your website, what do they see? Are they greeted with your best selling products, a welcome message, or maybe too many options for them to know what to do with?
If the answer isn’t immediate or can’t be described in a few words, then an explainer video might be exactly what your website and business needs to get to that next level.
When considering if professional explainer videos are right for your business or brand, just think about the last time you went to a site and weren’t sure exactly what was being offered or sold. There might have been a picture and description on the site, but you still would have enjoyed a complete walkthrough or video of what it is and how it works.
A perfect example of this would be if your company offered a service like SEO tracking or customer funnel creation. We all “know” what these methods are, but they are different for everyone. In these scenarios, explainer videos would work extremely well as the end product or service can’t easily be explained through just text or visual images.
If you were to have a quick and to the point explainer video that was engaging and fun to watch, you would likely grab the interest of more audience users, while also converting them into new leads and paying customers.
Use Video Ads and Remarketing on Social Media
As mentioned earlier, video content creation and engagement on social media platforms is growing at a rapid pace. When you log into any platform like Facebook or Instagram, you will likely see more “sponsored” ad placements for video now than ever before.
This is simply because more often than not, video performs much better than static images and text. Throw in that each of the social platforms have their own self-serve advertising platforms that offer some amazing demographic and interest targeting features and it’s even better.
To truly take advantage of video ads on social media, remarketing ads is your best option. Create different video ads for different audiences and get users to come back to your site and complete an action or sale they didn’t in the first place.
Turn Your Existing Best Content into Engaging Video Content
If you already have a website or blog, then you likely already have a lot of content in place that is working for you. Some content is probably performing better than others as well. This can be measured through search rankings, user comments and feedback, and also how much they are getting shared through social media.
With such content in place, this leaves for a great opportunity in turning your already established content into even better video content. This can be done through any type of video content you like, such as a talking head, an explainer video or even an animated infographic style.
No matter what video type you decide to use, just be sure to focus your efforts on your best content. This way your time, money and efforts won’t go to waste. And if you are excited about this idea, but not sure where to start, be sure to run through this quick list of ideas for great video content.
Once completed, be sure to add your new video content into your original site content, and then start sharing both the video and original article through social media to attract new audiences.
Provide Your Audience with Real Customer Testimonials
When selling any type of product or service, testimonials mean everything. It’s also been reported many times that 68% of Americans say positive reviews are making them more likely to use a business–even if they don’t know who that testimonial is coming from.
With this in mind, if a small bio picture and text helps influence buyer decisions, imagine how much better a real person on video giving their testimonial could work for your brand.
If this is something you would like to pursue for your brand, don’t worry about the quality or technicalities. Something as simple as a customer recording their feedback from their mobile device and posting it to your site can make a huge difference. Not to mention, it will be even more authentic and probably result in more trust from your audience.
Customer testimonials and feedback can make a huge difference for your brand, and especially when they are added to sales and checkout pages. If you haven’t already, be sure to start exploring your options with video testimonials today.
Product Tutorials and Unboxing Videos
With nearly all video content creation, you should be focusing your efforts on making the buying and decision process as simple as possible for the end user. If you are able to accomplish this, then you will likely win the customer and complete the sale.
One of the best ways to accomplish this is to simply show your audience what they are getting. These are often referred to as product tutorial videos or unboxing videos. With tutorial videos, someone from your company would explain the many different benefits and features of the product. With unboxing videos, it’s usually a customer opening the product and explaining it from their perspective.
Both of these video types are extremely popular on YouTube and social media, and play a huge factor in the buying decision process. There are also plenty of guides and resources online to help you create the best videos possible.
If you have any type of physical products or a way to visually explain what it is you offer, these types of videos can quickly provide a jump into conversions while also giving your audience exactly what they are looking for when going through the buying decision process.
Video is a Win-Win Situation for Businesses and Customers
At the end of the day, audiences want video content to provide them with the best experience possible. It doesn’t matter if it’s for entertainment, information or to help with buying decisions… video content gets the job done every time.
As a business or brand, it’s your job to provide your audience with what they are looking for. Through the use of video content, it’s now a win-win situation for both the consumer and the business.
Take advantage of what video has to offer, while also increasing your brand recognition and sales numbers at the same time.
Interesting related article: “Video Marketing – Why you need to use it.”