Nowadays, most companies base their major decisions on analytics, data and information they gather in various different ways. Although that’s all well and good, sometimes it also pays to think outside the box and get creative. After all, consumers prefer to do business with companies that leverage innovation and creativity to grow and develop further.
Not only that but oftentimes, unconventional methods are the ones that can help businesses gain a competitive advantage, especially in the market where everyone is too serious and plays by the book. Creativity and imagination may open new doors and new opportunities for your company to capitalize on. So with that in mind, here are a few creative ways to make business decisions.
Use a random answer generator
It’s no secret that companies are often faced with multiple solutions to an obstacle they face. You can always spend time and resources on research and analytics, or perhaps you can make a shortlist, spin the wheel and go with the option the random answer generator chooses for you.
That may seem risky but it’s actually quite a creative way to approach a problem. For example, let’s say you can decide between five different logos for your brand or 3 different colors for your website layout. All options are equally viable so let a generator decide for you. It saves you time and resources in the process.
Let your employees decide
More often than not, company executives don’t pay much attention to what their employees think. However, employees don’t have a corporate mindset and they are more related to consumers themselves. Their input may show you the way you may never consider that turns out to be the best approach.
Even though they may not all be MIT graduates, employees often use creativity to overcome their own problems so why not ask them to help you out with business decisions as well? Their input may prove to be invaluable and may give you the means to remain both competitive and relevant in the crowded market.
Ask your audience for help
Asking your audience for help is always a good thing, especially when it comes to making important business decisions. After all, your audience is made up of customers and potential customers, so listening to what they want or need will work out in your favor. A simple poll on social media and you will gain a lot of valuable insight that will help you make the right call.
Not only that but if you act upon audience feedback they will appreciate your business more for it. The fact that you’ve listened to them and made an effort to meet their needs or expectations will get rewarded. That being said, creativity is often overlooked by business executives, which can prove to be a costly mistake down the line.
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