Car signs are unique marketing tools for all businesses. They display a statement or slogan that people identify with and come in different shapes and sizes. Car signs can be bumper stickers, window stickers, to hanging suction cups. Nowadays, most companies use custom car magnets to draw the attention of motorists and other potential clients. Some are humorous and will not lighten the solemnity of the drive while informing others about your brand.
How can I design the best custom car magnets to draw more clients?
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Business first!
Have your car magnet display important company information. This includes the company name, product, and services, allowing clients to know who you are and what you do. Moreover, add a tagline or phase informing clients why they need your services. Avoid long statements; instead, be concise and make it memorable.
Include your contact information and make this bold enough; you don’t want to miss out on sales opportunities. Your website information is also critical; include it to improve your traffic.
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Keep it simple!
You want to pass a lot of information about your brand, but you have to be smart. Most companies cramp a lot of information in the tiny available space, which is a grave mistake. Doing this will make the message difficult to read; making you miss out on many business opportunities.
The trick to doing this is to keep it simple. For small custom magnets and stickers, use your company’s logo, name, contacts, and website details. Potential clients will likely Google your company to learn more about your products and services.
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Sizing is key!
Sizing is critical in any promotional tool. Improper sizing can ruin the effectiveness of your magnets and waste your resources. For instance, squeezing massive signs in a cramped-up space beats logic and reduces the sign’s impact. This isn’t to say that big signs aren’t effective. The size of the magnet should match the available space. This can’t be overemphasized for car magnets; they will be stuck on rear windows or side panels, and choosing medium or small sizes goes a long way.
The letter sizes also matter. You don’t want to end up with a well-designed custom magnet that no one can read. Choose the right font and make use of the online letter sizing tools for guidance.
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Full-color graphics work best
Most potential clients have limited time to read all the details on car magnets. Make it easy for anyone to read the information in a moving car or in traffic. Here’s how to go about it; use full-color graphics to make your sign catchy. This helps pass the message more effectively.
For instance, if you deal with tech gadgets and computer repairs, a full-color image of a technician repairing a laptop will inform others that run a computer repair shop.
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Give some shape!
Did I just stay shape? Yes, and it plays a critical role. You’ll get car magnets in different shapes, and a shift from the conventional rectangles and squares can make a big difference. Use oval, rounded, die-cut, and more- anything that draws clients is worth trying. You can also have them match the shape of your business logo. The bottom line, be different and stand out from your competitors.
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Compelling messages only!
Your message speaks volumes about your brand. Convey clear and concise messages- this is your chance to market your business. With a few text blunders, you may end up with so many magnets and no results. Who wants that? Of course, no one.
Remember, it’s not all about the look and color of your magnets; what you tell your clients is just as important. It’s also advisable to end with a call to action. This informs your target audience on the next course of action. This can be;
- Call for an appointment
- Check out my website for amazing offers
- Like my Facebook page
- Call our support team etc.
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Play around with colors
There are different background colors that you can choose for your custom car magnets. For that appealing look, contrast the color of the letters with that of the background. For darker backgrounds, use light-colored letters to improve readability.
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What about branding?
The main aim of designing custom car magnets is to market your brand. Don’t be generic; use the same company logo, colors, images, and everything else as it appears on your website, social media profiles, and business cards. This makes it easy for clients to identify with your brand. The idea here- be consistent for easy recognition.
Why use custom magnet signs in business promotion?
Magnet signs come in different shapes and sizes. You can place them on various surfaces and locations. For instance, you can use them on cars, kitchen doors, fridges, menu boards, and many other strategic locations. You can move them with ease and not harm the sign or leave dents on the metallic surface.
What’s more, they stick for a long period and are less likely to get misplaced. This means that magnetic signs stick longer with the client and regularly remind them of your brand. Magnetic signs suit all businesses. You can use them in a small business or startup, thanks to their cost-effectiveness. They are affordable but will still generate a high return on investment. As long as you use readable fonts and attractive graphics, you can expect more traffic and profits.
Magnet signs are flexible and easy to use. You can use them in different places to promote your business and products. They help reach a wide variety of clients due to their on-to-go nature. For instance, when you stick a car magnet on your vehicle, you send the message to thousands of other road users every time you drive.
Final thoughts
Custom car magnets are a cost-effective way to market your brand. If used strategically, they can improve your site’s traffic leading to more conversions and profits. Have your custom magnets designed and printed by an experienced company to ensure quality and proper color contrast. Also, use them alongside other promotional materials like banners, custom greeting cards, and stickers.