Data integration for businesses is a necessity to improve business performance

Data means information, and to gather pertinent information about business operations, you must rely on data collected from various business processes and transactions. Gathering data is just the beginning. To interpret data for extracting information about the business, you must integrate data obtained from multiple sources and analyze it to generate reports that tell a story about that specific business process.


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To enable proper data integration, you must use some tool like NetSuite integrations which is specially designed software capable of handling data in the most flexible manner. The tool allows users to make the best use of data through seamless integrations of data obtained from the on-premise systems and other businesses’ applications.

Sharing of data among all the business stakeholders becomes easy, and it is up to the users how best they can get the most from the tool to gather valuable information.

Data integration for a unified view

Data stored in various databases do not make much sense when viewed in isolation. Still, since there is an interconnection between the business processes, it is necessary to analyze data assimilated from various sources to extract relevant information useful for making business decisions.

Data integration aims to incorporate data scattered across multiple places and present it in a consolidated way to generate a unified view. It enables viewing all useful data at a single place that speeds up the process of linking interdependent data to create meaningful business reports.

The process of data integration

There is no universal rule about performing data integration, and every business can have its way. However, data integration’s basic infrastructure is more or less the same and comprises a master server that may be a cloud server, a network of data sources.

The outcome of data integration

The most significant outcome of the process of data integration is that it allows systematically consolidating data from various sources. All data about sales, marketing, accounting, production, inventory, procurement, etc., is at the fingertips of business leaders, and they can manipulate it in the way they want to generate reports.

Based on the reports, business leaders can see the bigger picture of any particular business aspect and understand whether it meets the expectation of need some improvement. The reports help to quickly take business decisions based on facts and figures that reveal the real picture on the ground instead of depending on assumptions.

Boosts Business Intelligence

One of the biggest benefits of data integration is that it boosts Business Intelligence (BI). A typical example is businesses trying to obtain a holistic view of the targeted customer base that requires combining data from the customer-facing applications and CRM used by the organization and data from emails, automation software, etc. By pulling data from the respective sources, data analysis becomes much easier.

In addition to facilitating elaborate data analysis to understand various business aspects in the right perspective, data integration supports extensive data sharing that boosts Business Intelligence. You can implement it in any aspect of your business.

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