What is a digital asset?
It is a system (software and hardware) that is responsible for storing, managing, organizing, processing and distributing digital assets. Its objective is to simplify the management of digital assets and to facilitate authorized users the search and recovery of the asset they need. The value of the managed asset materializes only if it is accessible by authorized users at the time they need it.
These types of systems provide disintermediation between digital asset issuers, developer applications, and consumers. They also decouple tasks related to asset management, such as the issuance, transaction processing, securing of user funds and establishment of user identities.
The term digital resource management system includes many types of systems, from libraries of digital files of an individual or a database of photographs of a photographer to solutions that resemble an enterprise content manager.
It is common for these systems to associate each digital asset with metadata to, for example, describe the asset itself, indicate who owns the property, categorize etc.
We are in a new era, the era of technology and communication, two of the main things which an actual company requires to be a successful one in these times. So if you get a digital asset management system here, it could be one of the smartest decisions you make, as digital asset management is created to make the life of a growing marketing department easier. It is basically a tool used to efficiently organize, manage, and create digital media content quickly, safely and intelligently.
In the simplest terms, it is a binary format, which has the right to be used. Digital assets could include; Photos, videos, digital data that actually are circulating, or will be stored on digital appliances such as: personal computers, laptops, portable media players, tablets, storage devices, telecommunication devices.
The best part is; the fact that all these digital asset management companies are completely online, so, in this way each of the people involved who are behind their computers, both those who hire the service, and the person responsible to provide the content, can handle everything at their own pace and comfort, while still complying with the excellence and quality required.
How exactly do you use digital asset management software?
With digital asset management companies, you can standardize the management of your media and simplify the cooperation of the entire team. It also have some benefits as; Increase efficiency by locating the exact file instantly, have a central location for all your digital files that securely manages your precious jobs, keep track of your file history: reuse your digital files and videos to maximize your assets.
Save and collect assets
The digital asset management software provides all the assets that you and your employees need to create and maintain your contact points, such as websites, newsletters or brochures. When new media are added, they can be enriched with metadata. Using advanced search and filtering functions, the necessary assets can be quickly identified and retrieved at a later date.
Search and use of assets
The content library keeps track of where to find the data you are looking for, which makes the job easier. Also, material inquiries to the marketing department can be answered faster with a DAM system. The AI tagging function automatically assigns the data, eliminating the need for manual and slow preparation.
Companies can grant access privileges. This makes it possible to clearly define which areas are accessible only to the public relations department or project management, for example. In the world of digital asset management companies, you can create limited access for representatives of the press, external service providers, agencies or distribution partners. You can clearly define role permissions to block media editing rights, for example. With unified access management, you can deliberately control the scale of your content production by automating processes.
Where do digital asset management companies fit in?
When you are planning to get and launching a new product or service campaign for your company, the time is running as fast as we blink up, that’s why the companies can’t afford to get any delay or backwardness in the process of advertising and promote. This is something very important as far as digital asset management companies go and you should be taking this into consideration.
Interesting related article: “What is an Asset?”