Digital asset management, often shortened to DAM, is a term that is used to optimize your off-site and on-site assets, including tweets, Facebook page status updates, audio, PDF files, videos, and images.
In this blog post, we will explain more about various sides of digital asset management and whether it’s a necessity for your business or simply something to look into when you have time.
What is exactly digital asset management?
Digital asset management refers to the holistic optimization of your online content.
As a discipline and a technology, DAM is all about the control, flexibility, portability, access, and reporting of digital assets between organizations, customers, partners, and suppliers.
This includes everything from your PDFs and regular text to images and videos. Specific widget titles, clear descriptions of audio and video files, as well as targeted alt text for images will all influence search engines, and this is what digital asset optimization is all about.
The best way to explain digital asset optimization is with an example.
Let’s say you have an infographic that you have made for your customers, which is floating around the Internet. It may not have reached your target audience yet, and you may be wondering why.
Simply put on the internet every detail matters, and everything is connected.
If you didn’t do image resizing properly, or didn’t use a good software for it, you’ve not promoted the image on social media sites, they most likely also have a random file names, and do not have any description.
The Internet is confused and that’s why your content isn’t reaching your targeted audience.
Why is DAM so important?
The search engines that we use today are very different from the ones that we used a few years ago. By ensuring that your assets are optimized, you are able to grab traffic from a huge number of different sources, from Google Images to YouTube.
Whether or not you use these parts of the Internet does not matter. What matters is that your potential customers do. You need to make sure that you are where your target audience is.
With that being said, let’s take a look at some advice on getting digital asset management right…
The first step is to make sure you do all of your research. You have all of the tools that you need to do this online.
You should evaluate keyword targets and phrases, how your target audience thinks, and the different ways that search engines operate.
Once you have done your research, you are going to be in a position whereby you can complete the file name for the content, as well as the URL, title, caption, metadata, and tags.
Don’t be lazy when writing descriptions
People want you to tell them about your services and products. They don’t want time to be wasted watching a three-minute tutorial video about a topic that is completely alien.
Descriptive filenames are going to help here. They will make sure that your content ranks well whenever someone does a search on Google relating to your services and products.
Keep in mind DOC files and PDFs
Optimise your DOC and PDF content as you would for a web page. Make sure that all of the document’s properties are filled out, for example, the description, subject, keywords, and author. Use appropriate target terms.
Don’t forget about social media
Last but not least, all of your social media pages are going to be indexed on Google and other search engines. Because of this, you need to make sure that your keyword targets are included whenever relevant and possible.
You have very great SaaS enterprises out there that can help with DAM in a timely matter. If your ROI is there, it might be, after all, worth the extra investment. com is leading in this area.
So there you have it: everything you need to know about digital assets management and why it is deemed so important for your business.
While most of us are on lockdown due to the coronavirus, it presents you with the perfect time to focus on your online presence and prioritize digital asset optimization.
Interesting related article: “What is Social Media Marketing?“