Global spending on digital marketing is approaching $100 billion. But the unfortunate reality is that a lot of businesses are spending money on outdated marketing tactics.
Because technology and search engines are always changing, so are digital marketing trends. If you don’t keep up with the latest trends, you’ll be spending money on strategies that are no longer effective.
Keep reading to learn about the latest digital marketing trends so you can have a successful marketing strategy.
Let’s get real—consumers would rather watch a video than read an article nowadays. In fact, 90 percent of consumers say that videos help them make purchasing decisions.
While written content is still extremely valuable for businesses, you can’t ignore how popular video is and forecasts show that it’s only going to continue to grow in popularity.
It might seem like a lot of effort to start making videos for your business, but the effort will pay off. You’ll get a lot more traffic to your site and that traffic will lead to higher sales.
Optimizing for Voice Search
“Hey Siri, how popular is voice search in 2019?”
It is extremely popular. In fact, by 2020, voice search is projected to make up 50 percent of all internet searches.
What does this mean for your business, though?
It means your content needs to cater to voice search. You need to target keywords that are more commonly used when someone is using their voice to search online. If you can do this as well as target regular online searches, you’ll be covering all of your bases.
Social Media Ads
Social media isn’t going anywhere, and if you aren’t advertising on Facebook, Twitter, or Instagram yet, you need to get started. By advertising on social media, you can target people who would be interested in your products and services.
While it can cost a lot to start advertising on social media, the return on investment is well worth it.
The majority of searches online are done on mobile devices. This means if your website isn’t mobile-friendly, you are missing out on a lot of traffic.
This isn’t only because consumers will quickly exit out of your site if it’s not mobile-friendly, but Google will actually punish your site for not being mobile-friendly.
So if you’re putting in a ton of work by creating written and video content, but you don’t make your site mobile-friendly, it’s basically a waste of money.
If you want affordable digital marketing, then email marketing is a great option. It’s easy, inexpensive, and has a tremendous ROI if you do it right.
There’s a thin line between successful email marketing and spamming potential customers. So be sure to do your research when organizing a successful email marketing strategy.
Keep Up with the Latest Digital Marketing Trends
Digital marketing trends are changing constantly, so it’s important to stay up-to-date if you want your marketing strategy to be effective. Otherwise, you’ll be left in the dust of your competition.
If you’re looking for more marketing tips, check out the rest of our blog!