Have you ever considered a direct mail campaign to promote your business? You may have moved onto something else because you automatically thought the direct mail advertising costs are too much for your budget.
Direct mail has been proven time and time again to generate a return on investment. That’s because 54% of customers want to hear from companies through the mail, rather than online.
If you want to get in front of consumers and get the most out of your mailing, you want to understand what goes into the marketing cost factors of direct mail.
Keep reading to learn what they are.
A printing company will charge you to set up a campaign. They may have a setup fee for printing or provide a full-service fee for doing everything for you.
What are media costs? The cost of the mailing materials and the cost to produce those materials.
For example, if you’re mailing a 3-page fundraising letter, there will be costs for the paper and the envelopes. The cost to produce the letter includes printing, designing, and writing the letter.
You need to determine if you’re mailing a postcard and the size of that postcard. Will you design and write the postcard yourself or will you hand that off to the printing company?
You may be better off working with a direct mail advertising company that can provide their expertise rather than try it on your own.
Your list is the end all and be all of your direct mail marketing campaign. If you have a list with low-quality or old leads, you won’t have a successful campaign.
The advertising company you work with may already have a list to work within your geographic area. You could explore buying a list, but you have to proceed with caution. You may spend thousands on an antiquated list.
Of course, the U.S. Postal Service has to get paid for mailing off your piece. Postage can be a big part of direct mail costs, and will vary depending on the size of your direct mail ad and how you send it.
A piece that’s mailed at first-class rates will be much more than standard mail rates. Your mailing costs will also depend on how many pieces need to be mailed out.
Continuing Your Campaign
Direct mail doesn’t work with one mailing. An effective campaign requires repetition and multiple mailings. These additional mailings will add to your costs, but they will increase the return on investment.
Direct Mail Advertising Costs
Local businesses have to find a way to reach potential customers in creative ways. One of the ways that has been proven over time, even in the digital age, is direct mail. Direct mail personalized can help you increase your client return rate.
You don’t need to balk at direct mail advertising costs because direct mail brings a higher return on investment than other forms of advertising.
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Interesting related article: “What is Advertising?”