Disney to Gain Full Ownership of Hulu in $8.61 billion Deal

Disney, the media giant, is on the brink of securing full ownership of the well-known streaming and media service, Hulu. The company is gearing to acquire Comcast’s 33% stake in Hulu, a move that is expected to bolster Disney’s streaming ambitions. The total cost of the acquisition is projected to be approximately $8.61 billion, according to a statement by the company.

Disney’s Streaming Objectives

Disney’s acquisition of Comcast’s stake in Hulu aligns perfectly with the company’s broader streaming aspirations. The addition of Hulu to the Disney family is anticipated to augment their already flourishing streaming ecosystem, which includes Disney+ and ESPN+. In the company’s announcement, they stated, “The acquisition of Comcast’s stake in Hulu at fair market value will further Disney’s streaming objectives.”

Hulu’s Market Value and Acquisition Process

The acquisition process is governed by the put/call arrangement entered into by Disney and Comcast in 2019. Under the terms of this agreement, by December 1st, Disney anticipates paying NBCU approximately $8.61 billion. This sum represents NBCU’s share of Hulu’s $27.5 billion guaranteed floor value, minus anticipated outstanding capital call contributions payable by NBCU to Disney.

The sale is still subject to an appraisal process to ascertain Hulu’s equity fair value. This process, which is expected to be completed in 2024, will determine the final sale price. If the equity fair value is found to exceed the guaranteed floor value, Disney will pay NBCU the difference between these two values.

The Rise of Hulu

Since its inception in 2007, Hulu has shown significant growth and is now considered a major player in the streaming service industry. Despite being jointly owned by several media companies, including 21st Century Fox and Time Warner, Hulu managed to carve out its own niche in the market.

In recent years, Hulu has seen a surge in subscribers, boasting over 48 million as of late 2023. This can be attributed to the streaming service’s impressive portfolio of hit original content, including shows like “The Handmaid’s Tale” and “The Bear.”

Disney’s Future Plans for Hulu

Disney’s acquisition of Hulu is part of a larger strategy to transition from traditional linear television to streaming services. The entertainment conglomerate has been bundling Hulu with its other streaming services, Disney+ and ESPN+, offering it at a discounted rate as part of the larger package.

Disney’s Chief Executive, Bob Iger, has also voiced plans of incorporating Hulu content into a “unified streaming experience.” Such a move is expected to reduce churn and increase pricing power, key factors in scaling streaming revenues against fixed costs.

Impact on Comcast

The sale of Comcast’s stake in Hulu follows the launch of its own subscription-based streaming platform, Peacock, in 2020. Comcast has been gradually moving content from Hulu to Peacock, including shows from Bravo and NBC. The exit from Hulu’s ownership allows Comcast to focus more on the growth of its own streaming service.

Wall Street’s Take on the Acquisition

Analysts on Wall Street have been closely watching the developments surrounding Disney’s acquisition of Hulu. While some are skeptical about Hulu’s market value exceeding the $27.5 billion minimum set in 2019, others believe that Hulu’s potential as a strategic asset makes it worth retaining for Disney. The service’s ability to help Disney’s streaming bundles reduce churn and boost pricing power is seen as a key advantage.


Disney’s acquisition of Hulu is a significant milestone in the streaming wars, positioning Disney as a formidable competitor in the industry. The deal also underscores the growing importance of streaming services in the entertainment landscape, with traditional media companies making strategic moves to stay relevant in the digital age.

Disney is expected to report its quarterly earnings results on Nov. 8, providing further insights into the company’s streaming strategy and the impact of the Hulu acquisition.

As the media landscape continues to evolve, the acquisition of Hulu demonstrates Disney’s commitment to expanding its streaming presence, reinforcing its position as a leading player in the industry.

Opinion – Streaming Power Play

The imminent consolidation of Hulu under the Disney banner marks a pivotal moment in what was once a highly fragmented and niche market of streaming services. In the early days of streaming, new platforms coexisted, each trying to carve out its own unique space within the digital terrain. However, as the industry has matured, the trend seems to be sharply veered towards consolidation, with major players acquiring smaller services or merging to create content powerhouses.

Disney’s strategic acquisition of Hulu represents more than just an expansion of its streaming portfolio; it underscores a calculated move to dominate a market that is quickly becoming as lucrative and influential as traditional media once was. In essence, Disney is not just buying a streaming service; it is investing in a future where streaming is the epicenter of entertainment consumption.

This consolidation, however, raises critical questions about diversity and competition within the streaming market. As major conglomerates like Disney continue to engulf smaller or co-owned platforms, the variety of content and the innovation that comes from healthy competition could be at risk. Hulu, which once operated with a degree of independence despite its joint ownership, will now fall fully under the Disney umbrella, potentially limiting its ability to take creative risks or pursue unique content strategies.

Moreover, this deal puts into sharp relief the shifting dynamics of power within the media industry. Traditional cable giants like Comcast, which once held unparalleled sway over entertainment distribution, are now recalibrating their strategies to better align with the digital age. Comcast’s divestiture of its stake in Hulu can be seen as a strategic retreat, allowing it to focus on building its own streaming platform, Peacock, in an attempt to regain lost ground.

Yet, despite these concerns, there is an undeniable excitement surrounding Disney’s consolidation of Hulu. The prospect of a “unified streaming experience,” as teased by Disney’s Chief Executive, Bob Iger, paints a promising picture for consumers, offering convenience and a breadth of content that was once scattered across multiple platforms. This, paired with Disney’s unmatched library of beloved franchises and blockbuster hits, positions the company as a veritable streaming juggernaut.

In conclusion, while Disney’s acquisition of Hulu is undeniably a coup for the media giant, fortifying its presence in the streaming arena, it also highlights the ongoing trend of consolidation within this once-niche market. As we watch traditional power structures crumble and new empires rise, the ultimate question becomes: will this consolidation lead to a golden age of streaming, or will it stifle the diversity and innovation that the digital era once promised? Only time will tell, but one thing is certain – the streaming wars are far from over, and Disney has just made a commanding move on the battlefield.