Vaping is a market that is experiencing rapid growth. Thanks to the millions of smokers who have switched to the safer method – let alone the cannabis users in legalised states – vape devices are remarkably popular and new brands are appearing often.
If you are looking at getting a vape shop notices, you need to understand not only the products you sell but the target audience you want to appeal to. We are going to look at how to market your brand, and what type of advertising you need to use. First, we want to talk about Search Engine Optimization, also known as SEO, and in particular local SEO.
The Importance of Local SEO
Most web searches for products and services are now performed using a handheld device such as a smart phone. Furthermore, most are also local searches. By that we mean people typing in ‘Find a vape shop in xyz’ or ‘find a vape shop near me. The key to SEO lies in the content that populates your website or blog. Let’s elaborate on that.
You have a vape shop based in Townville. You want people to find it who are local and potential customers. To do this you should focus more on local keywords like hydeflavors.com to drive more local visitors to your vape shop. For example, in the headings and text on your home page you should use ‘XYZ Vape Shop in Townville’ rather than just ‘XYZ Vape Shop.’ That’s the basics of SEO and we want to talk about two more important factors in getting your brand known.
Social Media Marketing
The aim is to build social trust, which we will talk about more in a moment, and to get your brand out there and remembered by the people who matter – those that want your vapes! The problem is that there is so much to do, and you are running your shop, so we suggest you look to an experienced social media manager who will handle it for you for surprisingly little cost. Before we finish, let’s go back to social trust, and why it is important. Social media marketing is a must if you are to reach the widest audience possible for your vape products. Facebook, Instagram, and Twitter are the three most prominent social media platforms, and you need to be active and to engage people on all of those.
Building Social Trust
Take a step back to the pre-internet days, when we shopped only in bricks and mortar retailers. When a new shop opened in town the first person to check it out would then tell others about it – especially if it was good! We call this ‘word of mouth’ advertising, and social trust is effectively the digital version.
Someone visits your store and buys a product, then comments on the great service, the excellent prices, and shares the link with others. The more shared links, likes, and recommendations your online store can boast, the greater your social trust. This is social media doing its job for you, and pushing your brand out there. So, how do you bring all this together to effectively advertise and market your vape shop? Let’s have a few final words.
Get Expert Help
Clearly there is not the time in a day for you to run your shop, keep up with social media, create great content, and attend to SEO. This is why we recommend you get expert help. There are people who will handle your social media marketing for you and you’ll be surprised how little they cost, freeing you up to run the store in an efficient manner.
Interesting Related Article: “Content marketing: definition and meaning“