The food and beverages industry or food and drink industry is huge. In the European Union, for example, it is the region’s largest manufacturing sector in terms of value added and employment.
In order to maintain or gain market share, food and beverage sellers are forever looking into new products and ways of presenting their products.
In the United States, for example, the food marketing system is the largest direct and indirect non-government employer.
This article focuses on drink ripples, an innovative approach to serving coffee, beer, and other drinks with froth (foam) on top.
Drink ripples
If you order a cup of coffee, let’s say a cappuccino, and the foam on top has a drawing, logo, or some writing on it, your beverage has a drink ripple.
Drink ripples are possible on any beverage such as foamy coffee or tea, lager, cocktails, milkshakes, and Guinness. For some bars, pubs, restaurants, and coffee houses, drawing images or writing messages on drinks is a useful marketing tool to boost sales and enhance customer loyalty.
You can use ripples not just to make a drink look nice, but also to send branded messages, personalized designs, promotions.
Ripples™
Ripples™, a pioneering bev-top media platform, has taken drink ripples to a totally new level. The company has a printer that prints images and messages on foam.
The company says that its Ripple Makers can boost beverage sales, kickstart marketing efforts, and help you hold onto your customers and guests longer. There are two types of machines:
- Ripple Maker AM: people use this one for morning drinks.
- Ripple Maker PM: as the name suggest, this machine is for after hours drinks, i.e., evening beverages.
All you need to do is choose a print on a screen and press on it. The drink will have the targeted design printed on it within ten seconds. Ten seconds means that you don’t need to worry about slowing down your waiting staff.
According to Ripples™, their ink pods consist of natural ingredients with no artificial colorings, preservatives, or flavorings, as well as no aftertaste.
You can get about 500 prints from each pod. Replacing them is quick and easy.
Ripple AM and PM
This video explains how the Ripple AM and PM work and how they can benefit pubs, bars, coffee houses, restaurants, and other establishments that serve drinks.