Do you own an e-commerce site, and you are worried about the low conversion rate? Every retailer desires to attract visitors to their website and improve their e-commerce conversion rate. However, not everyone that visits your website will make a purchase. You, therefore, need to come up with strategies for securing more sales from your traffic.
Conversions don’t just happen; instead, every retailer needs to optimize for them. Luckily, there are numerous things you can do to recover lost sales and attract more customers to your business. In this article, we listed 5 practical ways of boosting your e-commerce conversion rate.
1. Use Quality Product Images & Videos
One of the most effective tactics of enhancing your e-commerce conversion rates is by using top-notch images of your product. Having compelling images will keep your customers sticking around for long as they can visualize the product better, and this leads to a conversion increase for your product pages. Generally speaking, people love to see what they are getting.
Hence, opt for large, bright, and high-quality photos rather than tiny and grainy images. It is also a good idea to use multiple photos to showcase the product from various angles. Additionally, you use videos to increase engagement with your customers and boost conversions.
2. Check Your Ecommerce Checkout Process
Having a complicated and extended check out process may be the reason why your ecommerce conversion rate remains low. Most of the time, customers that are ready to purchase abandon their cart when they experience a complicated checkout process. A study done at Baymard Institute found out that 27% of people abandon their carts because of the long and complicated and checkout process.
“You need to test and tweak your checkout process and cut it down to only essential information. For instance, you can opt to declutter your checkout process and design it in a way that you get crucial information such as payment and shipping details, product requirements, and contact information.”says G Singh,a UI expert at HelloDiya.com,a shopping assistant website.
Also, include a progress bar so that customers will know where they are in the checkout process. It is also an excellent strategy to set up one-click purchasing to only the checkout process for the customers. They can make their orders without having to go through the lengthy checkout process since the system has all their details. Once purchasing becomes convenient for shoppers, it won’t be challenging to boost online conversions.
3. Offer Free Shipping and Targeted Coupons
Courtesy of Amazon, online shoppers now have certain expectations with regards to free shipping. According to a study done by the Baymard Institute, 61 percent of shoppers abandon their shopping carts during checkout because of high shipping costs.
“E-commerce retailers should always consider providing free shipping so that your customers don’t go looking for it elsewhere. If you find this expensive for your store, consider increasing the product prices to cover the shipping costs. Also, indicate it on your product pages so that the visitors know you are offering free shipping,”says Jones,co-founder of GoMontana,a coupon website which helps small business owners to improve conversion.
4. Have a Clear Call to Action (CTA)
Another reason why you may be experiencing low conversion rates is that your Call to Action is unclear. Most people have short attention spans, especially when it comes to websites. For this reason, you only have a few seconds to grab their attention and convince them to take action.
A poorly written and unclear Call to Action will leave your clients confused about what to do next. This is likely to discourage them from making purchasing or visiting your site in the future. Believe it or not, you may miss sales opportunities when your visitors are forced to figure out what to do next.
A right Call to Action should direct and advise your clients what to do on specific pages. You, therefore, need to focus on creating actionable and straightforward CTA that offers a clear path for your customers to make purchases. For instance, you can ensure that there is a Call to Action at the end of each page advising your visitors to check out the related product.
Also, a good CTA ought to have the right color and design so that visitors are sure what to do next.
5. Continuously Test User Flow
Testing plays a significant role in conversion optimization. By continually testing your site’s user flow, you will be in a better position to improve your performance to boost revenue and sales. Make sure that you test everything on your website, including the Call to Action, landing pages, page layouts, and copywriting. This way, you will know what works for your website and what doesn’t. You will also be able to identify approaches that lead to a significant increase in your conversions. You must use advanced tools to do A/B and multivariate testing.
By boosting your e-commerce conversions, you will automatically be enhancing your sales and revenue. Once you have an idea of the average conversion rate in your industry, evaluate the performance of your eCommerce site, and focus on making improvements. The above tips will enable you to make the most of your online website so that your overall conversion rate can increase.