It seems like the popularity of the eCommerce business model is not going to lose popularity. Over time, the number of eCommerce businesses has been growing, and people are drawn by the massive potential that eCommerce has.
In other words, you can build your own international company that will ship products all across the world and create a 6-figure income. However, eCommerce business is not that easy, especially when you have to deal with all the competition around you.
Is it good to start an eCommerce business in 2020?
It depends. The number of people ordering from the internet will continue to grow as it is predicted that 95% of all transactions worldwide will be done online by 2040. However, getting into this business means that you need to do proper research before you start something and be prepared for it.
Most eCommerce businesses fail just because of rookie mistakes and lack of knowledge. The eCommerce business till has a lot of potentials and can make you a lot of money, but the journey is not going to be easy.
In this article, we will go through some of the most common eCommerce mistakes that can ruin your business plan.
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Poor product description
Once you decided that you want to get into the eCommerce business, you have to understand that there is no shortcut. You have to do a lot of work and do it properly in order to succeed. The product description is where people decide whether or not to buy the product from you. This means that you need to write informative and unique descriptions that will convince people to buy from you.
Most shop owners usually copy-paste the description from their manufacturer, which means that you will have a matching description as your competitors that can ruin your business.
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Poor image quality
Before you start adding your products, you have to ask yourself will you buy the product if you were a customer. Providing high definition images is crucial for building a successful eCommerce store. Most eCommerce owners, especially dropshippers who do not have physical products, get their pictures from the manufacturers, which are often in poor quality.
It is essential that you invest in a professional photographer that will boost the quality of your images and build a trustworthy brand online.
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Not responsive website
Building your eCommerce website is more than just adding products. You have to pay attention to other details such as website design, speed, and responsiveness. Since users will access your website form all kinds of devices, you need to make sure that your website is appropriately displayed on each and every one of them.
According to recent reports, mobile commerce sales accounted for 57,4% of all eCommerce in 2019, and the number is continuously rising. This means that more users will come from mobile devices, so you must build a responsive design in order to succeed.
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Poor website performance
The goal is to build an eCommerce website that opens within 2 seconds. Everything over this limit is considered a slow loading website, and people abandon it before it even opens. This means that you need to invest in the right hosting provider and optimize your website for speed.
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Not paying attention to SEO
SEO is the primary source of organic traffic. In other words, a free marketing strategy that can bring you a lot of customers without spending anything on advertising. Building an SEO eCommerce website can be complicated since you need to follow a lot of rules such as unique content, internal links, image description, Meta description, sub-categories, keywords, and etc. but once you got the hang of it, it is going to be pretty straightforward. All you need to do is research the latest SEO strategies and implement them on your website.
These are some of the most common mistakes that eCommerce business owners struggle with. Each of these mistakes has the capability to destroy your reputation and ruin your business plan, which will make your eCommerce business fail.
However, if you are doing things the right way, this process can be as exciting as watching the Kentucky Derby horse race. There are a lot of things to look out for in this type of business, but the process is not impossible and you need to make sure you are doing it right from the start in order to avoid wasting time and money.
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Interesting related article: “What is Search Engine Optimization?“