There has been much talk about the relationship between Apple’s iOS 14 update and the announcement, especially on Facebook in the digital space. Of course, Facebook ads have grown over the years because they never happened or had a real impact on the business.
This time, though, the threat seems to be very serious, as evidenced by Facebook’s response to this policy. This article will uncover how this affects Facebook advertisers. So, if you want to get the most out of your Facebook platform’s marketing and advertising efforts, read this article till the end.
How does iOS 14 affect Facebook ads?
Facebook Advertisers are affected by this update in several ways. Some domino effects indicated:
Companies are forced to rely on subscriptions and app payments: This effect is related to the fact that Apple “does not tamper with its own rules.” Simply, you won’t get discounts on ad revenue from Facebook or other apps with similar business models. However, this is the case if the app contains a subscription or an in-product payment.
Ineffective and ineffective ads: As mentioned earlier, you will be able to track events and actions as it was from before. When done correctly, all Facebook advertising strategies include some form of remarketing, conversion tracking, or similar generation. This all depends on the effectiveness of Facebook’s tracking pixels. If the user refuses to track, the Facebook Pixel becomes useless for that user. If all users of Facebook features on iPhone opt-out of Facebook tracking, they will no longer be able to advertise to them through remarketing on their mobile devices in the future.
Advertising reduces website sales: This claim is made by its data from the Facebook “poll” and should be picked up with caution. However, the trend towards non-personalized advertising will affect those who wish to increase their sales through Facebook. In particular, loss of customization can reduce advertising website sales by 60%.
Reduced ad revenue resulting from installing the Facebook app: Loss of customization can lead to a 50% reduction in revenue from installed ads on Facebook apps. These stitches are designed for anyone who creates and promotes applications with Facebook ads. It is similar to the previous precedent, which means losing your remarketing and customizing ads will follow a notable decline in revenue.
Ineffective remarketing efforts: If Facebook cannot track user behaviour, the effectiveness of pixel tracking and all its effects will be greatly reduced. It can lead to inaccurate conversion reports and ineffective remarketing efforts.
Weaker targeting option: This means that your ability to create highly personalized ads for your audience can be severely hampered. Less targeting options mean more waste of spend and less customization of your ad content.
There are many resources for describing the situation in iOS 14, especially from Facebook itself. In short, Apple announced changes in iOS 14. This affects how Facebook Advertisers receive and process conversion events from tools like Facebook Pixel. So, all the companies that promote mobile apps are affected, as are the companies that improve, target, and report web conversion events. This means that Apple requires all apps in the App Store to show prompts to users on iOS devices, and it allows users to follow apps outside of the platform in several ways.
Interesting Related Article: “Trends In iOS App Development For 2021“