Customers are the one who keeps your business alive. Opting to a consumer-centric approach is the key to a successful business. By connecting with the customers on a more personal level you can ensure the rapid growth of your business.
Though companies adopt various ways of making proper interaction with their customers, credibility depends a lot on effective personal interaction. The sole purpose of every business is to make a profit on a large scale.
This can be possible when you make your existence visible, otherwise, you won’t be able to conduct a successful business. As a result, reaching out to your customers is the only option to survive in this never-ending competitive business world.
To make a stable & profitable business, you should focus on the root of a business. These include prioritizing your customers, understanding their needs & acting accordingly. All these factors become eminent when you engage with your customer on a more personal level.
So, hop on board as we break down 9 proven ways to ensure better connectivity with your customers:
1. Create Personalized Videos
If you want to get ahead of the competition and retain more customers then you have to try out something different. Use your existing customers to gain more potential customers. Make personalized videos that involve your customers, their reviews about your products or business, and how they were benefited by it.
Personalized videos are great to establish a bond between you and the customer and it also makes your business appear to be extremely helpful and friendly. You can use IndiVideo by BlueRush to create personalized videos.
2. Social Media Engagement
Nowadays Social media has become more reliable than ever. People are spending a significant amount of their time on social media daily.
It doesn’t what you are doing, whether it’s launching a business or just going to eat out in a restaurant, social media is at the top. People tend to look at reviews and check out the products or services before deciding to buy.
In this case, social media is the perfect platform. You can find all sorts of information here. If you are looking for the easiest way to reach out to the people, then this is just the right option for you to choose.
Creating a community in social media is the right way of making people talk about your business. And when you use social media, the game is on! You should focus on answering the customers’ questions, and solving their problems through social media.
Moreover, try to come up with content that will captivate their interests and make them want to share their experience with others too.
3. Segmented Emails
What most companies do, is send the same email to all customers. By doing this you are making one vital mistake. in getting your customer’s trust. By sending the same emails to everyone you put their trust under question.
Many of them may already have received the email before, and by receiving the same automated email again may make them feel less valued. Customizing your emails to selective sections of your customers will go a long way.
You can classify your customers in 3 groups like current, past & potential. Thus you will be able to show proper attention & care to them. Also, it will decrease the chance of deleting the emails even before being opened by the customer.
4. Bulk SMS Marketing
Believe it or not but these days people are more into SMS than emails. The majority uses texts as the medium of communication. Emails have become more formal these days. So, when trying to reach out to your customers, chances are better with sending an SMS.
This is also the faster way to reach out to your potential customers as you do not need to be connected to the internet to receive SMS. The surety of receiving the message by your customer is higher when it comes to SMS.
5. Build A Community
Building a community with your customers is like throwing a party in your neighborhood. Getting them acquainted with your products or services is the main motto here. Earning their trust means to spread your hand towards them in the first place. Building a community is a lot easier than you think.
You can hold seminars or conferences for your customers. Hear what they have to say. It’s not all about explaining to them how your company runs, or what you want to do in the future, rather it’s all about listening to them.
This will make them l feel properly evaluated. Besides you can also give away souvenirs to your customers as well making it possible to spread words about you in the community.
6. Listen to the Prospect
You need to give your customers the topmost priority. To ensure this you need to listen to your customers. Judging the nature of your customers holds the key to success.
You have to come up with some unique ideas that will make you stand out from the rest of your competitors. When you invest solely in the customers’ choices & make plans accordingly, customers will keep running to you.
7. Provide Honest Reviews
Just listening to your customers won’t make you successful. You may follow all of these techniques & still fail. Do you know why? Because you are only holding a grip but not judging whether it’s stable or not.
Reviews are like those loose ends. If they go wrong, you will see your company’s demise. Nowadays, consumers rely more on reviews than brand values. Because every now & then, lots of companies are emerging from nowhere offering the same products or services like yours.
So, customers have to judge among them all before making the right choice. Make sure to ascertain reviews from your customers. This will help you to learn from your mistakes & to get a hold of your customers as a whole.
8. Keep the Loop Turning
The title magnifies the importance of keeping your customers aware of your doings. That doesn’t mean you have to alert them whenever a new launch is happening, or you have a discount. That will be more annoying.
Rather this can be done in a different way like informing them how to use the products efficiently they have just purchased. Again, when you want to let them know about your new launch, you can send sample products to check first for reviews.
9. Do some Offline FaceTime
It’s a very crucial part but mostly remains ignored. Offline values are more important to consumers. Anyone can send SMS or emails but how many make a physical appearance?
This is an exceptional approach to let your customers know how much you prioritize them. Take some time off from the online ways of communicating & hold 1v1 meetings with some of your customers.
They will find it more intriguing & will place their trust blindly in your company. Businesses will start to flourish soon.
Each one of the aforementioned points is crucial to increase connectivity on personal levels. So, the suggestion will be to mix a few of these tips and see how greatly it impacts your customer interaction level.
Interesting Related Article: “What is a Marketing Campaign?“