What comes to your mind first when you think about finding answers to diverse questions? Google first of all, or other preferred search engines. You are not alone, as daily Google gives answers to over 4 billion questions.
Nowadays it is a very preferable option for many people to find solutions to their problems by writing the name of problems in the search line. The links that appear on your screen after searching are all content. So, whether they know it or not, people consume content every day.
The aim of content marketing
Content makes us informed, answers our questions, guides our decisions, entertains us, and more. Its main goal is to attract, engage and gain customers. In a large marketplace, SaaS companies can help customers to find the best solutions to their problems and the right answers to their questions.
When you make the right content marketing strategy then it can convince customers that the best solution to their problems is your company. If you think about improving the content marketing strategy for your business, there are many practical videos by various marketers on YouTube and you can choose the most attractive youtube thumbnail, click on it and start your free lesson.
Examples of successful content marketing
Let’s take a look at some successful organizations that can inspire you and help your content marketing strategy move forward.
Sotrender is a SaaS product that helps marketers optimize their social media strategy. Users are able to check their performance metrics and automatically generate reports in just a few minutes.
Hubspot is a leader in SaaS content marketing. This site generates a great number of visitors each month and attracts them first of all with its high-quality content. Their blog provides educational material about marketing, sales and services, and so on.
Patel is a leader with the why of a problem or topic and focuses on educating its readers. The content here is human and approachable. It proves to its readers that the content they read is tried, tested and reliable.
Being one of the best and leading cryptocurrency exchange platforms, Kraken educates its users on how to buy coins, how blockchain and exchange platforms work using various videos, podcasts, and blog guides. Kraken’s branding is colorful and very attractive as compared with other famous exchange platforms.
It seems as if Kraken is mainly aimed at the younger generation, who want to build their own finances. Many Gen-Z users claim that the first thing that attracted them was the bright interface and design and only after they used them did they understand the benefits of Kraken.
Vidyard is a video platform that finds appropriate content marketing for its products. Using videos in content marketing is hard to imagine without Vidyard.
The subject matter of Moz is mainly searching and SEO. Their blog is organized by branding, optimization, and SEO.
Тhis is a great conversational marketing tool. The site does its content marketing by chatting with its customers in chatbots. A chatbot is created to align its content with its audience.
Humans are at the heart of customer relationships. Zendesk tries to keep close contact with its customers.
Taking into consideration all the above-mentioned points we should claim that by utilizing the right content marketing strategy and showcasing that your company knows what it is talking about, your business can reach the highest peak of its success.
Interesting related article: “What is Digital Marketing?”