Email marketing is one of the most cost-effective marketing tools. It’s easy to manage, provides full control, and allows you to establish direct contact with your customers.
You can use any method to your contact database, but if you can’t do a competent email campaign, there will be no point in it. If you’re not careful enough, you’ll pay a lot more for fewer features and terrible performance (which eventually will make you lose even more money).
A good email marketing service lets you create engaging, attractive emails, manage your contacts, segment users into groups, and track the effectiveness of your campaigns. Most importantly, a quality service ensures that your emails don’t end up in your spam folder.
Email marketing itself is cost-effective and has the highest return on investment (ROI) compared to other strategies, according to the latest email marketing statistics.
And with email marketing automation software, you can segment your audience and send personalized content based on their preferences and interests. This way, you can connect more closely with your target audience, which is an important factor in building credibility for your brand.
Given the power of email marketing, choosing the right tool can make a big difference in the outcome of the game. With that said, let’s take a look at some of the best email marketing automations services and tools in 2021.
Top 5 Email Marketing Automation Services in 2021
Omnisend is an omnichannel solution that allows you to send messages via email, SMS, and push notifications. You can use Omnisend to create promotional emails, set up automated workflows across channels, analyze past campaign results, run A/B tests, and more.
Generating subscriptions is crucial for long-term success in digital marketing, and Omnisend provides several customizable signup forms. If the traditional signup box isn’t achieving the results you’re looking for, you can quickly set up exit-intent popups, dedicated landing pages, and even gamified email capture forms to catch your audience’s attention.
A large library of themed templates makes it easy to get started with your next campaign. Omnisend’s drag-and-drop editor gives users full control over the design of each email, and custom designs can be saved and used in future messages.
A similar drag-and-drop design lets subscribers tweak every aspect of their automation workflows. Omnisend also streamlines the process of setting up splits—for example, you might want to configure two different sequences depending on whether a customer opens the first email.
Customer segmentation and analysis is another area that differentiates Omnisend from other marketing platforms. Segments will automatically be updated in response to new information, and users can sync their audiences into Facebook, Instagram, YouTube, and Google for lucrative targeting and retargeting opportunities. Omnisend is the perfect way to avoid disruption to identity resolution in a cookieless future.
Finally, Omnisend offers all the tools you need to monitor and analyze the results of each campaign. Reports are built directly into the automation editor, so you can make more informed decisions without having to leave the editor to check your marketing data. Tracking performance and attribution across channels will give you a comprehensive view of your successes and failures.
Free: If you want to test Omnisend out before committing to a subscription, you can always start with a free trial of the Standard or Pro plan. Furthermore, the service is entirely free for email marketing users who send up to 15,000 messages per month. Free users can also create signup forms, view sales and performance reports, and leverage the platform’s segmentation and analytic features.
Standard (starts at $16 per month): Omnisend’s pricing depends on the size of your contact list—for example, a Standard subscription costs $16 per month for an organization with 500 subscribers, but that price rises to $20 per month if you have 1,000 subscribers. Standard users are still subject to a monthly email limit based on their subscriber count, but there are no restrictions on how many messages can be sent per day. This tier also introduces the following features:
- Marketing automation
- Pre-built workflows
- SMS marketing (US texts cost 1.5 cents each)
- A/B testing
- 24/7 customer support via email and live chat
Pro (starts at $99 per month): The Pro subscription comes with all the features that are included with the Standard plan, and it raises the monthly email limit by 25% for users with more than 1,000 subscribers. Pro subscribers also receive a free monthly SMS credit equivalent to the cost of their subscription, and they can use a number of additional tools:
- Web push notifications
- Audience sync for Google and Facebook
- Advanced reporting
- Dedicated account manager for users with at least 15,000 subscribers
Enterprise: Custom enterprise solutions are available for larger organizations. Enterprise plans don’t come with any limits on email sends, and customers receive the same SMS credit equivalent to their monthly fee. This subscription comes with the most advanced features Omnisend offers:
- Custom IP addresses
- Deliverability support
- Email account migration
MailChimp is popular software that is used by millions of companies to send daily emails.
It’s more than just an email marketing service. Mailchimp prides itself on being your personal assistant. With it, you’ll not only get comprehensive information based on your campaign data but also personalized recommendations on what to do next.
You can use their free plan indefinitely, however, note that it only includes basic features, and the emails will include a link to Mailchimp.
The free version allows you to add a list of 2,000 email addresses and send 12,000 emails per month. The plan also includes helpful tutorials on how to improve your campaign strategies.
In addition to email campaigns, you can also create other marketing strategies to reach your goals, such as landing pages, pop-up forms, and even postcards. Moreover, you can also set up Google remarketing, Facebook and Instagram ads pretty quickly.
MailChimp includes robust automation features. You can start building relationships with your target audience by sending automated welcome messages. What’s more, a data-driven automated messaging option is also available. For example, your subscribers will receive themed messages from you on their special days (e.g. birthdays).
If you connect your online store to Mailchimp, you’ll get relevant automation features to help increase sales. Keep your audience engaged by sending newsletters to your online store.
MailChimp also has an abandoned cart feature that reminds your customers about items left in their cart without making a purchase. You can also send order notifications and emails with product recommendations, personalized based on your customers’ preferences.
Increase customer loyalty by sending follow-up personal messages for repeat interactions, ask for feedback, or simply reach out to customers you haven’t heard from in a while.
Optimize your marketing campaigns using audience and customer data. However, with the Free plan, you only get the basic segmentation, templates, etc. But you will also get access to an AI-based Creative Assistant, which can create beautiful designs for your brand. Plus, with the audience segmentation feature, your messages will always be relevant. For example, you can send personalized emails to people who have just signed up for your newsletter or to people who haven’t yet bought anything from your online store.
Mailсhimp’s email marketing service also provides email campaign reports based on your online customer data so you can make more informed marketing decisions. You’ll get information on how to improve your future campaigns, track trends and overall performance.
A/B testing will help you decide which campaigns are performing better. You can set end goals and see what types of emails get the most clicks and opens.
If you need more help with MailChimp, the Experts section with a community of trusted Mailchimp partners can help you create a successful email campaign.
The Free plan will provide access to all the multi-channel tools you may need to grow your audience, including the following features:
- Up to 2,000 contacts;
- 1 audience included;
- Marketing CRM;
- Creative Assistant;
- Website Builder;
- Mailchimp Domain;
- Forms and Landing Pages.
Mailсhimp paid plans start at $10/month, namely:
Essentials ($10) – up to 50,000 contacts, 3 audiences included. Everything in Free +:
- All Email Templates;
- Multi-Step Journeys;
- Custom Branding;
- A/B Testing;
- 24/7 Email & Chat Support.
Standard ($15) – up to 100,000 contacts, 5 audiences included. Everything in Essentials +:
- Customer Journey Builder + Branching Points New;
- Send Time Optimization;
- Behavioral Targeting;
- Custom Templates;
- Dynamic Content New.
Premium ($300) – 200,000+ contacts, unlimited audiences. Everything in Standard, +:
- Advanced Segmentation;
- Multivariate Testing;
- Comparative Reporting;
- Unlimited Seats & Role-Based Access;
- Phone Support.
Constant Contact is one of the largest and fastest growing Email Marketing services in the world. It’s also the easiest and most straightforward for beginners. Constant Contact is the undisputed leader in terms of subscriber list management, email delivery efficiency, and user support. This service also provides many options for importing contacts and just as many ready-to-use email templates. With Constant Contact, you can easily manage your email lists, templates, etc.
Each account gives you access to easy tracking and reporting, built-in “share to social networks” features, an image library, and 1GB of storage for your own files. Apart from that, Constant Contact offers unparalleled chat, email, and community support, as well as an extensive library of helpful content. You can expect online training as well as live seminars. This allows small businesses to quickly learn the basics of email marketing and start using it at the pro level.
Constant Contact is a very simple yet extremely flexible tool, resulting in a perfect solution for small to mid-sized businesses to expand their marketing capabilities. charIts easy-to-navigate interface represents the perfect balance of simplicity and feature set.
Stay away from overly complex processes and work in user-friendly, optimized workflows.
They have a free 60-day trial period (no credit card info needed) with a limit of 100 users.
- The Email plan costs $20/month. In terms of automation, with this plan you can expect list building tools and a welcome email, automated email resend to non-openers, and subject line A/B testing. Moreover, you will get access to unlimited monthly email sends, signup forms, apps, and integrations, shoppable landing pages, customizable templates, industry-specific templates, tracking and reporting features, eCommerce marketing, and many more useful features. This plan will suit small businesses looking to create professional emails, build customer relationships, and drive real traffic.
- The Email Plus plan will cost you $45/month. This plan will give you access to automated email behavioral series, automated email welcome series, and dynamic content. It is intended for small businesses and organizations ready for even better results with automated emails and other powerful features (e.g. surveys,eCommerce segmentation, popup forms, RSVP, polls, coupons, donations, etc.) that engage their audience.
Benchmark Email is an easy-to-use email marketing software. The drag and drop editor allows you to customize the free to use existing email templates or create or import your own email template.
Benchmark Email has varied pricing structures to cater to different segments: a send-based plan, a list-based plan, and an enterprise plan.
A send-based plan allows you to send the number of emails you have opted for, while having an unlimited number of contacts in your account. A list-based plan will let you send an unlimited number of emails to your email subscribers. Enterprise plans are for the high volume senders and come with additional features such as dedicated IP addresses for relaying your emails and white labeling too.
Benchmark Email is based out of the USA and has branches in nine countries globally with a local customer support team. Their USP is the native speaking support team. With the paid plan, you get email, chat, and call support. Benchmark Email also integrates with 1500+ Services.
A paid subscription of Benchmark Email comes with several advanced features. To name a few:
- Landing Pages
- Advanced Automation with pre-built customer journeys
- Email White labeling
- Email Delivery Management
- Polls & Surveys
- Real-time Engagement Reports
- Regular Account Health Check-Up
Drip is a powerful platform for email marketing. They offer A/B split testing functions, automation features, and a wide range of intelligent marketing automation tools to work with customer data for successful email marketing.
This service is also very user-friendly for beginners and used by 6,000+ brands. Drip offers better email segmentation compared to similar services. Moreover, it provides integration with various popular resources including WooCommerce and WordPress, making it easy to add sign-up forms to your website and get more leads.
Main Drip features:
- Analytics and ROI Tracking;
- Multivariate Testing;
- Behavioral Rules;
- Lead Evaluation;
- Workflow Management;
- Tracking Activity and Conversions;
- Tools for Optimizing Conversions;
- Conditional Logic and Branching;
- Tags and Keywords;
- CRM Integration;
- Customizable Forms;
- Customer Segmentation;
- Great Email Templates;
- Knowledge Database;
- Data import/export.
- Visual Workflow Builder;
- If-This-Then-That Rules;
- Workflow Dashboards;
- Split Test Automation;
- Split Testing;
- SMS (paid plan);
- Facebook Audience Integration;
- Workflow Library.
Smart marketing automation tools, email segmentation, list groups, and a whole bunch of other interesting features allow you to reach specific segments in your email list. For example, Drip creates a tagging system to work with audiences.
A company can bind a tag or group of tags to an item on a website or other marketing channel. After interacting with the item, the user is automatically segmented into the group of people, to which the tag is attached. Such a system helps an organization to pinpoint marketing campaigns and get detailed information about users. To create a personalized email for consumers in Drip, you can place special additional fields on the site where customers will need to enter the required data. You can also track user behavior on the website or your online store.
Thanks to the customer information capabilities (tags, custom fields, click tracking) in Drip, you can create a detailed segmented audience and interact with it. Using scenarios of user behavior, triggers can be set up, based on which you can create individual campaigns.
The service offers support via chat, webinars, automation training, and detailed courses as well as free guides and an excellent database.
They offer a free 14-day trial with 500 email sends. After that, prices start at $19/month (1,500 contacts, unlimited sends, email support, full library of integrations).
If you want to add SMS, you can estimate your spend by sends and pay-as-you-go, e.g. 1,000 sends will cost you $15.
ConvertKit positions itself as software developed by creators for creators. It’s a robust, feature-rich email platform for professional bloggers, authors, and marketers. ConvertKit is extremely easy to use and incredibly powerful with a huge number of functions.
ConvertKit allows you to easily offer email newsletter subscriptions using ready-made capture forms (e.g., Modal or Slide In). It also includes simple autoresponder management.
You can easily segment contacts into those who are interested and those who have already purchased, which is great for email marketing automation. The visual automation feature helps you preview a series of emails before you send them. At this stage, you can customize the workflow based on events, actions, and conditions.
To clear your contact list of subscribers who don’t interact with your business, the service offers a script to send repeat emails and filter out inactive customers. Also, this email service allows you to test which ad campaigns work best with A/B testing.
ConvertKit has simple reporting functionality to help you better understand your trends and contacts. You can create reports on your automation, engagement levels, and subscriber rejection.
As for customer support, it’s done solely via email, however, you’ll have access to plenty of training materials.
You can use ConvertKit for free (up to 1,000 subscribers) and get unlimited landing, sales, and link pages, as well as signup forms. Plus, you can send email broadcasts, sell digital products, subscriptions, and get email support.
ConvertKit’s Paid plans start at $29/month with a 30-day money-back guarantee.
The Creator plan ($29/month) will have every feature from the Free plan + Free migration from another tool and Automated funnels & sequences.
The Creator Pro plan ($59/month) will have everything from the previous plan + features like Unlimited Team Members, Advanced reporting, Edit links in sent broadcasts, Deliverability reporting, Subscriber engagement scoring, Facebook custom audiences, and Newsletter referral system.
AWeber is one of the most experienced companies in email marketing. Their email service is best suited for small or medium-sized businesses. AWeber has many useful features for launching your email marketing campaign. To get started, gather your contacts using their form generator, which includes hundreds of quality pre-designed templates.
Create or customize a form design that fits your brand and add customizable fields to collect more information about your customers.
Don’t have your own website? No problem! AWeber will post the form online and provide you with a ready-to-use link so all you have to do is share it online.
Quickly create attractive HTML content for your email campaigns, choosing from more than 700 templates available, adapted for mobile devices. Or you can create simple text messages from scratch. Use more than 6,000 free images to diversify your email campaign.
Edit and create content for email newsletters by simply dragging and dropping elements. And before you click “Send,” use the preview function to make sure the email your customers will receive is fully functional.
Increase the readership of your blog with the RSS-to-email feature. Simply add your RSS feed data, and your publications will automatically be converted to email newsletters. This feature works with all major blogging platforms.
Manage your contact list, edit, and send follow-up emails on the go using the AWeber app suit.
Better manage your lists by creating segments, and use tags and triggers to create more personalized emails. Set tags and triggers based on email clicks and opens, products purchased, pages visited, user locations, and more.
The service also has a tracking feature to analyze every user action. You’ll get a report on who opened the emails, what links they clicked, and how many people unsubscribed.
Moreover, you can analyze the overall success of your campaigns. Reports will tell you which email campaigns worked best, brought the most traffic to your site, and generated the most revenue.
AWeber also allows you to do A/B or split testing without limiting the number of variables. Check subject lines, pre-text, email content, and sending time to see which email has the most interactions.
Using the four main components of email deliverability, this email marketing service ensures that your emails reach your recipients’ inbox.
You can also integrate a large number of other online services. Link your AWeber to other popular services, e.g. CRM, eCommerce, lead generation services, surveys, webinars, and more.
Finally, the service has an extensive Knowledge Base so you can always learn more about best practices for email marketing campaigns.
Use the service for free (0-500 subscribers, 3,000 sends/month). Prices for paid AWeber packages start at $16.15/month.
s a simple email marketing tool that runs on Amazon’s SES infrastructure. While the Free plan doesn’t offer as many features as some of the other free email marketing tools on this list, it allows you to send many more emails per month compared to most of them.
Moosend’s free forever plan comes with no limitation when it comes to emails or which features you can use or how you can use them. The free plan offers unlimited customer segmentation with any variant you could think of. If you’re an eCommerce business or agency, list management issues will be a thing of the past. More, the automation builder is fast, reliable and most of all, available for every pricing plan.
This is a tool that helps to automate sales and marketing email campaigns inside Gmail. It allows you to segment your database, send personalized email campaigns in bulk analyzing its performance, and set up automated email sequences. Besides, you can save and share email templates with your team, add unsubscribe features, and mass update your contacts based on email campaign results.
If you promote affiliate offers on your landing page, We Can Track enables you to track all your affiliate conversions in Google Analytics resulting from your email marketing campaigns. It also enables you to create Google Ads audiences for retargeting to further increase your performance.
Most of these email marketing tools and services come with robust features even without having to upgrade to paid plans. Small businesses and marketers should be able to make the most of them, saving time and money. Even if you need to upgrade to a new version to meet your business needs, you’ll find that many of the paid plans are quite affordable and flexible enough to fit your budget.
To summarize, there are four main features of email marketing services:
- Creating forms to collect user contacts and segment them;
- Ability to create attractive and adaptive email content;
- Automating the entire process for better performance;
- Analysis and reporting feature to help you customize/optimize your strategies.
If you want to test out basic features without spending a dime, then MailChimp is the perfect software to get you started. Once you understand the process and need more advanced features, you can upgrade to a paid version or look for another service on our list.
P.S. – To further increase and optimize your conversions, you can also use OptinMonster. It’s a popular lead generation tool that also integrates well with most of the services on the list.
Interesting related article: “What is Digital Marketing?”