Email Marketing: Best Tools for 2020

Most of us have had experience with cold calling as a means of lead generation. While it can be effective, email marketing has some significant advantages. With the right tools, email marketing can help your sales grow, which ultimately means larger profits.

What is Email Marketing?

email marketing can help your business grow
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The term email marketing has only been around for a few decades. Before global online communications, i.e., the Internet, the only way we could write to each other was through the traditional postal service, faxing, or telegrams. Over the past twenty years, email usage has increased dramatically.

If you are promoting your company’s products or services via email, you are involved in email marketing. The term also includes using emails to build relationships with customers, prospects, and consumers in general. A prospect is somebody you believe could turn into a paying customer.

In this article, I describe my favourite software programs for cold email outreach. Let’s have a look at them:

1. Mailshake

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Hands down, this is one of the best cold email outreach software tools available today, and at a great price. Some of Mailshake’s integrations include:

  • Gmail
  • Zapier
  • Google Sheets
  • HubSpot CRM
  • Pipedrive

Just as an example of how helpful these integrations can be – using sheets, you can easily import and export contacts. This content marketing tool allows you to send cold emails directly from a Gmail address.

It can also be automated and scheduled so that it does most of the work for you. It is a great tool for lead generation. You can use it on all Android or iOS devices.

Regarding B2B (busines-to-business) marketing, Mailshake says the following:

“Email is a great medium for B2B marketing. It is really easy to use and doesn’t require any coding experience (unlike some chatbots). It is capable of containing any kind of media be it a gif file, an image, or a video. It can be customized, personalized, and arrives quickly without delay.”

2. Prospect.io

Prospectio - io ttert

This tool offers a unique, unbeatable feature – it is a browser extension you can add to your site or LinkedIn that automatically gets your prospect’s email and other information to use for your cold emailing campaigns. For many mass emailers, this program is a godsend.

Prospect.io also has some unique features, such as native integration with Salesforce and Pipedrive – two heavy-hitters in the world of lead and sales generation.

It is important to note that their pay structure is unique in that they afford you credits that you then use on features. With less than $100 a month, you are given one-thousand credits to use on their site.

The package comes with a thirty-day money-back guarantee – no questions asked – which, effectively, is a type of free trial.

3. Woodpecker

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This SaaS (Software as a Service) is only a few years old, but offers B2B companies very powerful options. Their main USP is their follow-up automation. The key to real conversion in cold emailing campaigns is follow-ups. Woodpecker offers several options that can be initiated based on your potential customers’ reactions. Here is how it works:

  • Sends up to seven follow-ups.
  • Automated reply detection.
  • Create two follow-up paths depending on user reaction.
  • In-thread follow-ups.

It also has a list of native integrations:

  • Gmail
  • Office365
  • Microsoft Exchange
  • Custom Email Address Option
  • Zapier
  • Webhooks
  • Pipedrive
  • API

Bonus – it uses an algorithm that sends messages in a random way so that you can avoid SPAM-filters that prevent your prospect from seeing what you are sending. It can also send thirty emails per hour!

Take Away

If you are currently looking for ways to boost your lead generation, these software programs are ideal. They are also great if you want to actively improve your company’s conversion rates.

Alternatively, you could hire a lead-generation expert who already has access to the best tools . Find out more about that option here.


Interesting related article: “What is Digital Marketing?”

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