The homepage is arguably the single most important part of your website. This landing page is the first impression your business is going to make with potential customers.
It leaves an impression in seconds and it needs to be effective. Fortunately, there are some things that will help if you keep them in mind as you’re designing your homepage.
How to Create the Best Possible Homepage
There are plenty of examples online of a highly effective homepage. If you don’t want to spend hours on the internet searching, here are 7 awesome tips for creating a click-worthy landing page.
Step 1. Interest Grabbing Headline
People are programmed to skim. If you don’t catch hold of their interest immediately, they’ll be off to the next thing.
Keep it concise, unique, and practical. This isn’t the place to tell your life story. Spend time thinking about the best possible headline.
Step 2. Make it Easy to Navigate
You want to make the process simple and enjoyable for visitors. A great homepage will give people a good sense of direction and lead them easily to what they’re looking for.
Step 3. Clearly Demonstrate Benefits
It should be painfully obvious what benefits your company provides. No one should ever have to search for what’s in it for them, because no one will.
Let your audience know what it is you do so well and why they should pick you over the competition.
Step 4. Provide a Call to Action
You need to give your customers something to do in order to make them feel engaged. This will form a connection with your website and the viewer.
Make it very clear what the next step you want them to take is while you have their attention and make it simple.
Step 5. Use Emotion Capturing Images
Spending a little extra time finding images that resonate with your visitors will help you build an audience. Try to put some more thought into them rather than just using generic stock images.
Step 6. What Sets You Apart?
Your homepage is the perfect place (along with an about page) to show people what makes you different from the competition.
Highlight what makes your business unique and let your visitors know why you are the company to solve their problems. Put it front and center just like your benefits.
Step 7. Keep it Simple
Some may be tempted to go overboard while making a homepage thinking that the more they pack in, the better it will be. This is a mistake.
Less is more is a good rule of thumb to go by when designing your homepage. This makes it easy for visitors instead of overwhelming.
If you keep these 7 helpful tips in mind, you won’t need to be an experienced web developer to create a homepage that converts your visitors into loyal customers.
It can seem daunting, but making a homepage that brings in traffic is far from impossible. Get started today working on the most essential part of your website.
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