What is Chatbot Marketing? Definition and Examples
Do you use chatbots to engage consumers, prospects, or existing customers? Do your chatbots provide them with personalized support and recommendations, which ultimately help boost sales? If so, you are involved in chatbot marketing.
What is a chatbot?
A chatbot is a smart virtual assistant, an online program that is integrated into a company’s customer support software. It is an online robot that chats to people.
In other words, a chatbot is a computer program that can simulate conversations with humans via messaging platforms such as SMS, WhatsApp, and Facebook Messenger.
They can be programmed to respond to user queries, understand natural language, and provide real-time assistance and information.
Intercom.com has the following definition of the term:
“Chatbot marketing is a marketing technique that employs computer programs to automate interactions with prospects and customers, either on your website or in your app, for the purpose of generating sales.”
What is a bot?
The word bot means online robot. We also call them web robots or internet robots. Bots are computer programs that perform simple repetitive tasks.
We call bots that talk to inquirers and customers chatbots.
Chatbot marketing – popular today
Over the past few years, chatbot marketing has become increasingly popular. By providing a more personalized customer experience, companies can streamline their marketing efforts, save money, and focus on other parts of the business more effectively.
With chatbots, businesses can respond to customer inquiries all day and every day. They can respond according to consumer behavior and preferences.
Chatbots can also gather valuable data about each inquirer, thus helping improve the effectiveness of marketing campaigns.
Chatbot marketing – advantages
- As mentioned above, they are available 24/7.
- Chatbots provide personalized responses.
- Chatbots are great for gathering customer data.
Find a good specialist
If you want to implement a chatbot marketing strategy, you will need to work with a specialist company that can create a customized chatbot for your business.
The programmer should create a chatbot that understands what the customers wants and what responses would most useful, interesting, and engaging for them.
After installing it, you can use various marketing techniques to promote it and encourage consumers to engage with it.
You could, for example, place chatbot buttons or links, social media profiles, or email campaigns. A good chatbot can send personalized messages to consumers based on what they like and how they behave.
This Marketing Business Network video explains what chatbot marketing is in a way that’s simple and easy to understand:
Chatbot marketing can save you money, improve customer experience, and allow you to focus on other parts of your business. They can really help your website thrive. However, it is crucial to make sure that you program and set it up properly.