What is UX/UI? Definition and examples

The concepts of UX (User Experience) and UI (User Interface) designs are very important today; they help create engaging and effective applications and websites. They ensure that digital products not only look good but also function well.


  • User experience (UX) design

UX focuses on the overall experience of a user when interacting with a product, such as an application or website. It emphasizes usability, accessibility, and the enjoyment we derive from using the product.

  • User interface (UI) design

UI is all about how the product looks, it deals with the specific aspects of how users interact with the interface of a product. It also includes its design, layout, visual elements, and in some cases interactive components.

Relationship between UX and UI

  • Complementary roles

UX and UI work effectively together, with UI forming a part of the overall UX. The product becomes more than just usable when it has a well-designed user interface (UI).

  • Different focuses

UX focuses more on the overall feel of the experience, and UI is about the way the products looks.

Key elements

There are many key elements to UX design, such as:

  • Usability

Making sure the product is easy and efficient to use.

  • Functionality

Ensuring that all of the features work as expected.

  • Accessibility

Designing the product so all users can use it effectively.

  • Desirability

Creating an appealing and attractive experience that draws users.

  • Visual design

Incorporating colors, typography, and images.

  • Interactivity

Designing interactive elements like buttons, touch controls, and sliders.

  • Consistency

Maintaining a consistent look and feel throughout the product.

  • Responsiveness

Apart from making sure the interface looks good, it also needs to work well on a variety of devices and different screen sizes.

Image of two heads and a light bulb depicting the notion of UX:UI
Image created by Market Business News.

Importance in digital products

Why is UX/UI so important in digital products? Let’s find out why:

  • User retention

Users are more likely to come back if the UX/UI design is optimal.

  • Brand perception

Users’ perceptions of a brand are significantly influenced by its design, which often reflects the brand’s image and values.

  • Conversion rates

Effective design can lead to higher conversion rates. Conversion rate refers to the percentage of, for example, website visitors who end up becoming paying customers, add signatures to a petition, subscribe to a newsletter, fill a form, etc.


There are many challenges when making a good UX/UI design, some of the most common are:

  • Balance

Striking the right balance between aesthetics and functionality in a product.

  • User diversity

Designing products that cater to a broad range of users with diverse tastes and abilities.

  • Evolving technologies

Technology is evolving at a rapid rate. It is important to keep pace with the changes, otherwise, products and designs may quickly become outdated or irrelevant.

The future

The future of UX/UI is bright:

  • Emerging technologies

Incorporating AI (artificial intelligence), VR (virtual reality), and AR (augmented reality) for more immersive experiences.

  • Voice user interface

It will become increasingly more important to design products that users can talk to.

  • Personalization

Creating individualized experiences depending on a user’s preference and behaviors.

Written by Nicolas Perez Diaz