First International Rum Summit in Gosier, Guadeloupe – the Culture invits itself to the SIR 2023 summit

The recent Vinexpo in New York which took place on March 8 and 9, 2022 announced the first International Rum Summit which will be held from May 3 to 5, 2023 at the “Palais des Sports” in Gosier, Guadeloupe.

The SIR 2023’ organizers plan a grandiose summit with an international dimension and many surprises, talented exhibitors and visitors throughout the 3 days of the Summit. This divine beverage has been subject to educational topics, while Culture won’t lag behind: the SIR 2023 will create an opportunity to present art exhibitions from painting, and sculpture to photography and of course jazz music.

The airport of Guadeloupe – Pole Caribes in the colours of the SIR 2023

One of the first surprises cooked up by the organizers of the International Rum Summit 2023 will be a unique dressing of the Guadeloupe international airport. Painters, photographers, and sculptors will team up to present their works expressing their vision of the rum industry and their very own views of this mythical beverage.

Visitors and exhibitors, once landing at the Guadeloupe international airport, will get immersed in the atmosphere of the summit.

Rum and jazz have always been a good match

The rum industry is the 2nd largest beverage of the spirits industry, while it’s also the first beverage of white spirits before vodka and gin.

Rum is first and foremost a way of life, a state of mind that links rum, whose history goes back to more than 4 centuries, to the intrinsic cultural bases of our society, at the musical and artistic level.

This is the main reason why the Rum Summit has established strong ties with internationally renowned artists, musicians, painters and sculptors as well as young talents from the French overseas territories.

Jazz was born in New Orleans, it arrived a little later after Blues music. Nowadays, Jazz belongs to everybody and has turned into one of the most popular and most learned music worldwide.

As Duke Ellington said in “A Drum is a woman”, jazz never forgets its “Caribee Joe”, an allegory to describe the eternal ties, both spiritual and concrete, linking jazz to its native land: the Caribbean.

“Caribee Joe” is the swing, we would say today, the groove. “It doesn’t mean a thing if it ain’t got that swing”. Jazz is dense, jazz is volatile, jazz is strong, jazz is sweet, like rum. Its taste moves and persists in the hearts.

To symbolize the explosion of aromas, what better than a jazz big band with many virtuoso musicians? Associating the rum industry with a lifestyle is one of the objectives of SIR 2023 organizers mixing rum and jazz, 2 pieces of the same puzzle.

Under the musical direction of Pierre Bertrand, the SIR 2023 will be presenting the first orchestra dedicated to rum/jazz connection with a representation of internationally renowned musicians from the French overseas territories.

The SIR 2023 will put forward ultramarine music with jazzy tones, dear to the Caribbean people with roots anchored in the Creole culture and rum lovers.

Pierre Bertrand – Album Colors

During the summit, the plan will be to stage musical compositions connected to Rum and Caribbean ambiences. The SIR 2023 has also been invited to the “PJF Peillon Jazz” Festival scheduled in July 2022 in the city of Peillon (South of France) under the artistic direction of Alban Leloup, festival creator.

Poster of the Peillon Jazz Festival

The brand-new Palais des Sports et de la Culture of Gosier in Guadeloupe will host the SIR 2023, a venue that was recently renovated and completely redesigned. This choice is in line with the organizer’s will to put the Caribbean at the centre of rum history.

Palace of Sports and Culture of Gosier – Guadeloupe

Leaders from the rum industry are expected to attend the International Rum Summit in May 2023. Many professionals in the sector, institutions, and economic actors from over 20 countries will be represented.

The SIR 2023 strives for giving institutional, economic, and political answers on the development of the rum sector in the next 5 / 10 years.

Numerous conferences will be held around the industry, many will be focused on premium products innovations, learning from the undeniable excellence of Champagne and Whisky.

An exhibitors’ village is also planned, to showcase exhibitors’ products and innovations addressed to professionals and fine wines connoisseurs’ audiences.

Another objective of the SIR will be to present the exponential potential of the rum industry to the young generation living in the French overseas territories, aiming to arouse interest and motivate local youth to invest their innovation spirit to join this constantly growing sector.

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