Health and fitness is a booming industry for mobile app developers. According to Space O Technologies, fitness apps have shown a 9.4 per cent increase in the number of users in 2019, reaching 825.9 million. Balancing work, family, and personal commitments often means goals like going to the gym or trying to eat healthier can slip through the cracks.
This provides a real opportunity for businesses looking to create a mobile app that helps users reach their fitness goals. With so many apps on the market, businesses need to think carefully about the specific features they want to offers users, and they’ll need to work with an app development company that understands the market in 2020 — and what changes are on the horizon.
Affordability and Accessibility
Thanks to the volume of health and fitness apps available, consumers no longer need to hunt down nearby gyms or yoga classes in order to begin their fitness journey. There are an estimated 320 thousand apps across major app stores, according to Global News. Downloading your chosen app won’t break the bank and there are many free options ranging from meal management to meditation exercises, to high-intensity interval training. If you want a more personalized experience, most applications will offer premium services.
Linking your app to social media platforms creates a sense of community for those looking to connect with other like-minded people with the same goals. By creating a community, you create a sense of accountability among users. Once group members connect with each other they can share tips and tricks, information about nearby doctors or clinics, and photos or videos of their progress.
Wearable Tech Is in Fashion
Wearable tech is quickly becoming a go-to for users looking to step up their fitness game. Statista projects the number of wearable devices will reach 1.1 billion in 2022. Users can connect their mobile apps directly to their smartwatch, creating a shorter bridge between technology and everyday wear.
Smartwatches aren’t the only players in the game. In the world of yoga, Nadi X have made a name for themselves with their vibrating leggings – including sensors that provide feedback during your workout, helping you achieve proper alignment during yoga practice.
The Right Developer Can Help
As smart devices become more advanced, businesses that want in on the action will need to keep up. Deciding whether your app will sync with Android or Apple products is an important first step. If you decide to stick to only one then you’re better off finding a developer who specializes in that particular mobile system in order to maximize your efforts and profits.
Once you know your community and the service you’re prepared to offer, your focus should then be working closely with your team in every step of the design. Customer loyalty should be your number one priority and you’ll need a developer who understands that. From designing the scope, wireframe, the interface, and all of the intricacies in between, it is a partnership between a business and its developer.