If you are an avid online user you must have come across the term social media marketing. Besides, you must have witnessed social media marketing as you scroll through the web without realizing it.
What is Social Media Marketing?
Social media marketing is a type of digital marketing where you market and share the content of your brand through different social networks. The type of content that you create and share could be texts, videos, audios, photos or links to a platform like Facebook, Twitter, Instagram, YouTube, blogs, Snapchat, LinkedIn, Pinterest, and TikTok among others. Different social platforms have different dynamics, hence, you need to understand each platform’s dynamics and algorithms so that you can get the best out of them.
With that being said, let us now see some tips and tricks for you to get started.
How to Get Started with Social Media Marketing
As mentioned earlier, there are different social media platforms across the globe that you can use to market your product or service. However, if you are new to this field, you might be wondering how to go about it. In this section, we will give you some tips on how to get started.
Know which platforms to use.
Well, before you dive into any platform and begin creating content, try to understand that not all platforms might work for your business. For instance, if you work with a brand like fashion, food, or clothing, platforms like Instagram, Facebook and Pinterest work best because they use visuals. If you deal with news platforms like blogs, Twitter, and Facebook are ideal.
Understand the algorithms of each platform
Once you have understood which platform to use, you need to understand the algorithms that work best for each platform. This includes social image and video dimensions of content that you will post.
Create Compelling Content and Visuals
Make sure that the content you create, such as videos or images, are catchy and convery a sense of humour. You are interacting with humans online, your posts should have that human and realistic touch.
When you post content to ensure that they are engaging, and when your followers or fans comment on your posts, you must respond to them. Also, try to avoid posting too much content, which may bore your followers.
Since you may not be online around the clock to post content, you can schedule posts. With Facebook, you can schedule posts using its inbuilt scheduler, while for Twitter you can use Tweet deck. However, the best option is to use a management tool.
How to Find an Influencer for Your Social Media Marketing
You can use influencers to amplify your message to a wider audience. Influencers have a huge following with a high-level of engagement. You can use them to leverage your brand message. To search for, for example, Youtube influencers in a better way, you can make good use of many online tools that are available today, such as socialblade, socialbook, influeNex, and more.
For example, InflueNex allows you to enter keywords or use filters to search for influencers. You can filter according to country, language, category, price range, views, subscribers, and availability of mail contact, and then search.
With influeNex, you can now go through the YouTube influencer’s profile and check their stats and net score, which will help you choose who to work with during your marketing campaign.
If you want to check the influencer’s live subscriber count, you can take advantage of the live sub count page on influenex. Simply input the channel URL to check the live statistic that updates every 5 seconds. You can also check the YouTube views tendency scales from 1 month to 2 years.
This dummies’ guide is worth reading for any newbie out there who would love to start social media marketing. With the InflueNex, you will be able to discover influencers within your niche, analyse them, and track their performances in relation to your campaign.