Handy Brand’s Innovative Leap to Employee Ownership: A Model for Future Business Success

In a bold move that underscores its commitment to innovation and employee empowerment, Handy Brand, a renowned printing company known for its exceptional quality labels and swing tags, has transitioned to an Employee Ownership Trust (EOT) structure. This strategic shift marks a significant milestone in the company’s history and sets a new standard for businesses aiming to foster a more inclusive and motivated workplace.

The Change

Founded on the principles of quality, reliability, and customer satisfaction, Handy Brand UK has carved a niche for itself in the competitive printing industry. With its two flagship divisions, Handy Labels and Handy Tags, the company has served a diverse clientele, ranging from small startups to large international corporations, providing them with top-notch sticky labels and tags.

The decision to move to an employee ownership model was driven by the company’s owner, Martyn Kilford, who recognised the invaluable contribution of his team to the company’s success. By transferring a 51% stake to the employees through an EOT, Handy Brand has rewarded its team’s dedication and invested in its future growth and stability.

The transition to employee ownership is more than just a change in business structure; it’s a testament to their belief in the power of its people. Employees now share in the company’s profits, have a say in its strategic direction, and are more involved in its day-to-day operations. This has led to an even stronger commitment to achieving excellence in every job role, driving innovation, and enhancing customer service.

The journey to employee ownership came at a time when businesses worldwide were grappling with the challenges posed by the pandemic. Despite these hurdles, they have experienced remarkable growth, increasing its order volume by 40% in 2021, with an additional 50% between 2022 and 2023. This resilience and ability to adapt are indicative of the strength and unity of the Handy Brand team, qualities that are set to be further bolstered by the new ownership model.

A Blueprint for Success

Handy Brand’s transition to an EOT is not just a significant achievement for the company but also serves as an inspiring model for other businesses. It demonstrates the potential of employee ownership to transform workplace dynamics, enhance employee satisfaction, and drive business success. As it embarks on this new chapter, it remains committed to its core values – quality, innovation, and teamwork, with a renewed focus on brand consistency, development, and loyalty.

Looking Ahead

The move to employee ownership is just the beginning. With a team that’s more invested than ever in the company’s success, they are bound for even greater achievements. This innovative leap is a clear indication that when businesses put their trust in their employees, the possibilities are limitless. Well done!