Search engine optimization, or SEO, is constantly evolving as new technologies emerge. As artificial intelligence, or AI, continues to advance, it is expected to significantly impact SEO in 2024 and beyond. You’ll likely need to adapt your SEO strategy with the help of a company, such as Onpoint search engine optimization, to keep up. Here’s more about how AI is expected to change search engine optimization in 2024.
AI Will Write Higher Quality Content
One major way AI will affect SEO is through automatic content creation. AI content writing tools are already quite sophisticated and will only get better. By 2024, you may not need to manually write blog posts anymore. You’ll be able to use an AI writing assistant to effortlessly produce written content that is engaging, grammatically correct, and optimized for keywords. The quality of AI-generated content will rival that written by humans. Readers won’t be able to tell the difference. This will allow you to scale content production and publish blogs, articles, and web copy far faster than before. The additional content will help improve your search rankings.
Keyword Research Will Become Automated
Another way AI will impact SEO is through automated keyword research. Rather than manually researching which keywords to target on a page, AI tools will be able to generate numerous semantic keyword variations to focus on. The AI will be able to analyze search intent based on the context of the content and determine hundreds of relevant long tail keyword opportunities. This will provide more precision with targeting keywords that convert.
AI Will Optimize Pages Autonomously
By 2024, AI will be capable of optimizing web pages by editing content, changing HTML tags, and inserting metadata without any human guidance. Once you publish a new page, the AI SEO assistant will get to work improving it. For example, it may rewrite sentences to focus on target keywords, break up dense paragraphs for better readability, and add supplementary keywords. This will all happen behind the scenes so you can focus on higher value tasks.
RankBrain Will Heavily Influence Rankings
Google’s RankBrain algorithm will continue to evolve and have an even greater impact on search rankings in 2024. RankBrain is Google’s AI-based filtering engine. It interprets search queries based on context and understands language nuances to provide the most relevant results. As RankBrain gets smarter, you’ll need to align content with how it interprets user intent. This may require using different keyword variations and optimizing content for long tail queries. The AI will determine relevance beyond just keywords, looking at context, concepts, and Entities as well.
Voice Search Optimization Will Become Necessary
With the rise in voice search usage through assistants like Alexa and Siri, optimizing content for voice will be key. Voice search queries are typically longer and more conversational. By 2024, you’ll need to target keywords and questions that align with how real people ask questions out loud. If content is not optimized for voice search, it may not ever come up as a result when a question is verbally asked. This natural language optimization will happen automatically through AI tools without additional effort on your end.
Link Building Will Partially Automate
Link building is an important element of SEO that helps earn trust and authority to boost rankings. By 2024, AI tools will automate finding link building opportunities, so you don’t have to manually search for options. The AI assistant will be able to generate outreach emails to high-authority websites in related industries to request backlinks. It can even follow up with sites that don’t respond initially. This will allow you to scale link building through automation.
Interpreting Google Algorithm Updates
Google is constantly tweaking its search algorithms, requiring SEOs to adapt. In 2024, machine learning will be able to detect the early signals of a Google update and interpret the likely impact. Rather than scrambling to determine if your pages were affected, AI will proactively make recommendations to adjust SEO strategy accordingly. This will involve looking at statistical changes in rankings, crawling, indexing, clicks, and other critical factors.
The advancement of AI is inevitable and its applications for search engine optimization will continue to accelerate. As technology improves, it will allow you to automate more SEO tasks to scale growth. Adapting an AI-first optimization approach now will prepare you for long-term success.
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