How Artificial Intelligence is Changing Casinos

Artificial intelligence and machine learning are changing the education and medical sectors. These technologies are used to find better medicines, provide more optimized care, recruit better employees, and invest money more sensibly. But they are also being used in the entertainment and gaming sectors, with some of the biggest changes occurring in the online gambling sector.

From massive casino operators like Caesars Entertainment to casino aggregate giants like, this technology is rapidly changing the sector. Here’s how:

Improved Customer Service

AI has been used to create chatbots that can provide a tailored service to all customers at all hours of the day. 

These systems were developed using millions of actual Live Chat conversations, allowing the AI to learn what the most common problems are and how they should be dealt with.

It means that a customer can use Live Chat and get the help they need without ever speaking to an actual person. These systems have been in use for several years now, but as their processing ability improves and they are given more conversations to learn, they get better and better.

Tailored Bonuses

Casinos can record which games a member plays and how long they spend on those games. It can then correlate this data with the player’s average deposits and use this information to judge which bonuses they should receive.

As a result, high rollers won’t be constantly frustrated by small stake offers and small stakes players can get the free spins and no-deposit bonuses that they crave.

Fraud Prevention

Fraud is a problem in all industries that accept payments and process large amounts of money. Criminals steal credit cards and other financial information and then use that info to make payments. It’s even more of an issue in the gambling sector, though, as criminals can process huge sums of money without raising an eyebrow.

Over the last few years, massive improvements have been made in this sector. AI programs are being used to request player identification in a way that weeds out the fraudsters without frustrating the genuine players.

Many casinos now use automated systems to compare a person’s webcam image against their passport photo while also checking names and addresses against official databases. 

Furthermore, if a red flag is raised in the future, the casino can initiate a Source of Funds request, asking the player to prove that they can afford to gamble what they are gambling and have the funds to prove it. Not only does this help to prevent fraud and money laundering, but it also reduces the risk of problem gambling.

No More Underage Gambling

Underage gambling is a problem that everyone in the gaming industry wants to prevent. Regulators and advertisers are very strict in their approach and operators also go out of their way to keep youngsters away, but with the advent of VPNs and easy-to-use payment methods, it’s not an easy problem to fix.

AI has been helping with this by monitoring user habits and payment methods. There is still a long way to go, but underage gambling is increasingly becoming a thing of the past thanks to the automated systems made possible using AI.

How Players and Casinos are Using AI

It’s not just casinos that have been benefiting from the use of artificial intelligence, as players have also been utilizing it for several years now.

Online poker is a great example of this. There are programs out there that record the gaming activities of every player on every site. Not only do these programs tell you what games that player has won and lost, but they also go into detail about how they play. More importantly, they allow players to take notes and build their own database.

Sports bettors are notorious for using these programs as a means of recording stats and plotting form. Sure, they are not as effective, as you can’t account for the millions of variables that occur during any given matchday, but they certainly help.

It’s fair to say that artificial intelligence is here to stay in the online gambling industry, and as it offers benefits for players, operators, and regulators, that can only be a good thing.

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