Let’s face it, it’s a tough economy out there right now. With rising prices and the threat of a recession looming, businesses are looking for affordable ways to boost their market value without breaking the bank. Marketing schemes can take time, money, and patience to pan out. But there are some quick and simple ways to boost your marketing campaigns without needing an expensive agency or advanced advertising strategies. One of the best and easiest ways to promote your company and sustain your business is by utilizing mass emailing and mass text service. These can help reach existing and potential customers directly and help you expand your marketing campaigns easily. Keep reading to learn more about how mass texting can help your business.
What Is It?
Mass texting is simple to understand at its core. Essentially, these services allow companies to send out text messages to a mass amount of numbers right from your computer. Collecting contact information is easy, and many websites already prompt new visitors to enter their email address for a first time discount. If they bite, then you can ask them for their phone number at the end of the transaction and suggest they opt in to receive text messages for promotions.
Why Businesses Should Use It
There are many reasons why businesses should consider using a mass text as a means to promote their business. When planning for these campaigns, it’s important to remember that no one likes getting spam and make sure you cater your messages to be as human and personal as possible. Of course, recipients will know it’s coming from a business. But the more less like a bot your company can sound, the more likely customers are to engage. Let’s explore some of the reasons mass texting is a smart idea for businesses.
-
Affordable
One big reason for using this kind of service is the cost. Texting services can vary in price ranges, but for the most part they remain enticing due to their affordability. This means more businesses can access this type of advertising.
Pricing will be parsed out depending on how many messages you want to send out at a time. The more messages, the more expensive your subscription will be. But even then, the cost compared to each individual message is extremely small.
-
Boosts Marketing
More than likely, your business is going to have multiple lines of marketing including blog posts, email newsletter, advertising, and social media. Mass texting helps boost your other lines of marketing while pulling in more sales when you have deals or promotions at your company. Mass texting can also be used to target specific or preferred clients to give some of your promotions an air of exclusivity.
-
Efficient And Easy To Use
Along with the benefits of pulling in more sales, reaching more people, and reaching them more directly than email or social media, these services are extremely efficient and easy to use. The services are very user friendly and require only a small amount of research and practice before being able to launch texting campaigns on your own. Mass text services make it easy to get practice in targeting large amounts of people and seeing what kind of engagement you get from it. Depending on your word things and how personal you can get with your messages, you may see varying results over time.
Legality
Mass texting is perfectly legal, with one caveat. Customers have to opt in to the service for you to be able to send them a message. Most companies include some kind of check box indicating that you’d like to receive communications regarding upcoming promotions, details, or launches via email or phone. This is a perfect way to give them the option to opt in or not. At least half of the time, customers are likely to check the box. Especially if they’re enjoying your products and buying them repeatedly.
Conclusion
Mass texting is a great and affordable solution for businesses looking to expand their marketing endeavors without breaking the bank. Mass texting allows you to send a promotional message to a specific group of people to promote a sale, deal, or product launch. These texts require that the recipient opt in, so it has to be sent to people who have purchased products from you before, or who have entered their information on your website and indicated they want to receive communications from your organization. Not only are these services affordable, they’re extremely easy to use and efficient in getting the word out about upcoming deals and promotions at your business.
Interesting Related Article: “3 Best ways to Improve Digital Marketing Strategies“