Running a business or project requires insight, especially if you have a target audience to consider. Effective business and project decisions are best made from insights pooled from the feedbacks of your clients and potential customers.
To get this feedback, a survey is usually one of the best tools to use. When it comes to creating a survey, there are different platforms you can use and text is one of them. Unlike other platforms, such as Google Forms, texts are more direct and precise, giving you the best chance to extract insights without sifting through endless pages of questionnaires.
So, how do you create your text survey? This post shares the top four tips that will help you create an effective text survey you need to know. Let us get right into it!
Precision is the Name of the Game – Make it Short
With text, you do not have the luxury of long-drawn questions. This in itself is a good thing because it saves you the stress of looking for the right words and reading through long lists of questions. For a text survey, you have to focus on the most important aspect of your survey.
What is your objective of creating a survey? What data are you expecting to get from your target audience? Focus on these when creating your survey and leave out the extraneous information. It is a known fact that drop-offs occur more when you have long-drawn surveys. So, keep it as short as possible and be precise in your wordings.
Avoid the ‘Yes’ or ‘No’ Questions
Asking direct questions in a survey would most likely not give you the true picture of what you want to know. The reason for this is simple. Respondents usually answer ‘yes’ when they are asked a ‘yes’ or ‘no’ question. Of course, if you ask them if they have done something wrong, they would normally answer ‘no.’
The answers to the ‘yes’ or ‘no’ questions are usually psychologically biased. So, instead of asking a direct question and leaving it at that, you should offer a list of options that explain the reason for their answer.
For instance, if you ask respondents if they exercise in the morning, instead of leaving the answers as a ‘yes’ or ‘no,’ ask an additional question on the duration or the type of exercise they do.
Keep the Tone Neutral
Do not lead your respondents on with leading questions because you will influence their answers when you do. Of course, this may make you feel good but you will not get the true insights that you need to make informed decisions.
For example, it is more effective to frame your questions as ‘How would you rate X on a scale of one to five’ instead of ‘Do you think X is a great product in the following ways?’
Check for Grammar and Structure Errors
Nothing puts off respondents like bad grammar in a survey, especially if it is a business survey. If you do not want to lose your survey audience, take the time to proofread each question before you administer the survey. Thankfully, there are software options online that can get the job done for you.
There you have simple but effective tips to help you create your text survey. Without a doubt, a good text survey, when administered correctly, can make a world of difference in the type of decisions you make about your business. If you want to know what your customers think, a text survey is a great way to get insight.
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