In America, at least 168 million people interact with a podcast every month. In South Korea, at least half of the population listens to podcasts every month. The two countries are representatives of a growing demand for content. Globally, the trend is the same, and it is kicking towards audio and visual content.
Audio content is gaining popularity because it lets users listen to it even when they have already resigned after a long day. Therefore, if you wondering whether you should start a podcast, there really is no better time than the present.
Many people are now getting screen-time overload thanks to continued smartphone use. A podcast is an excellent alternative for someone who wants to rest his or her eyes but still catch up with some useful and informative content. Podcasts are providing an alternative for many people and hence their growing reputation. In this article, we will summarize the process of starting a podcast.
Do preliminary research
Having general information about something can help you make the right decisions. This website offers more information on various aspects of podcasting. You may want to know some of the mistakes to avoid or even popular podcasters. You may also want to read reviews extensively for existing market players before you can begin yours. An excellent approach to decision-making is to rely on existing market gaps. Reviews can help you identify the crucial gaps by looking at the people who give negative feedback.
Choose a niche
You already have basic information on what is possible. You also know how those who are already successful at it do it. Some people decide to replicate something that is already there. Such an approach is not good because it denies you a chance to be a leader in something. First, choose a niche area that you are comfortable with.
Your listeners will be enthusiasts and probably fanatics of the topic you want to talk about. If you are not good enough, you will end up receiving many negative views. Pick the right niche, sharpen your skills, and be open to learning.
Decide the hosting platform.
The hosting plan will be guided by the objectives that you want to achieve using this podcast. Focus on the most realistic hosting plan that delivers exactly what you want as a beginner. You can pick a provider who offers scaling services.
After all, you want to grow. It will be prudent to prepare for the future by selecting a provider who can support your success curve. At this stage, you will also need to acquire tools that may help you edit or convert the audio files into the formats that are acceptable to your host.
Create a content map
Some people start with many ideas only to run out of ideas within a short time. The content map will prevent this from happening; it will help you generate a medium-term to a long-term plan of what you will offer your fans. Some podcasters have millions of followers. You don’t want to disappoint such a large group of customers.
This is another important step towards success. Focus on creating quality content. If you are not comfortable with any topic, take your time to research it in depth. You can also write down what you want to talk about. Doing so ensures that you will be organized and systematic in your delivery. Prepare your content with the audience in mind. If the audience is not savvy about your topic, you may want to consult a copywriter to give the material a general audience feel.
Promote the content
Now that you have great content and are ready to make waves, you must be prepared to promote it. You can outsource this function if you are unable to promote your podcast. You can use search engine optimization, advertising, or other forms of marketing, including content marketing. Make sure you have targeted the right group when promoting your podcast. Also, use the tools available to you through the hosting platform. Also, take advantage of social media and networking.
If you are doing things right, you are bound to get an audience. It might take some time for you to grow your audience. However, do not give up. Always put in a greater effort every time. Winning the audience is always the hard part; do not allow them to leave once they join you. Monetize the podcast while you can. Doing so will give you motivation and offer you funds to invest back into the business. You can use sponsorships, adverts, or even shootouts.
A systematic way of starting a podcast ensures that you cut out common mistakes while focusing on the crucial aspects of podcasting.
Interesting related article: “What is a Podcast?”