The online casino market has been experiencing a boom in popularity thanks to the undeniable convenience and excitement it brings to players. That’s right, the rise in remote gambling has given way to many new platforms taking over the space from casino giants like LeoVegas and Betway to more boutique offerings.
However, while the number of players interested in participating may have increased, so has the competition, and as such, it’s imperative for new operators to understand how to cater to a variety of players to increase their overall chances of success. From keeping up with the latest technological innovations to navigating changing regulations, one basic principle reigns true: understanding your customer can help you stand out amidst the competition.
It may be somewhat of a surprise, but for a player to decide on their preferred free spins no deposit casino, (try NoDeposit356.co.nz) there are a few determinants behind their reason for choice. As such it’s important to keep in mind who your target demographic is, their average age, education and where they are located to ensure you are adequately catering to their wants and needs. Keep reading to find out how your online casino can reach new heights by following our helpful guide on how to conquer different players’ preferences.
When it comes to targeting different demographics, it’s important to understand what they are drawn to and how they will react to your product offerings. Take Gen Y and Z, the most popular online casino age group, for example. Although they are often lumped together under the young adult category, the two are quite different and must be treated as separate entities in order to be effectively reached.
Gen Y is characterized by Millennials born between 1981 and 1996. They are considered to be digital natives, as they are the first generation to be born into the internet age. Millennials are also considered to be the most active social media generation, be it on Facebook, Instagram, or even TikTok. Gen Z, on the other hand, refers to those individuals born between 1997 and 2010. Millennials may have pioneered the technology we know and love today, but Gen Z was born into it, making it a way of life, with kids learning how to use an iPad before they can even walk.
The demands of these generations have forced operators to adapt and evolve to complement their characteristics. Gen Y and Z customers demand instant gratification, personalization, and feedback. They are also constantly on their phones, and as such, they will most likely require an operator that is fully optimized for mobile devices, leaving no room for error such as poor graphics capabilities and lagging. New operators can also pull UX inspiration from the social media apps frequented by these demographics, creating something that feels familiar, like incorporating a swiping feature when scrolling through the casino’s gaming library.
Gen Y and Z also value social connectivity more than their older counterparts and enjoy engaging with their peers in virtual environments. As such, they will be more drawn to live casino games or online casino games that incorporate the use of VR and AR, so they are able to compete and collaborate with friends as well as other players, creating a sense of community. With that being said, they may also enjoy traditional table games, and as such, it’s important to offer a diverse portfolio of games to accommodate their full range of preferences.
Education and Income
The influence education and income may have on different player profiles may differ depending on their environment. African countries, for example, have reported higher gambling participation rates among lower-income individuals, with the highest rate among the unemployed. Similarly, in Australia, lower-income gamblers tend to spend more of their income than those with deeper pockets overall.
On the other hand, Canadian online gambling players have an average income of $75,000 and are mostly in possession of a university education. In the UK, online casino games are played by both lower-income individuals and the wealthy, according to research. However, due to inflation costs impacting livelihoods, many low-income UK natives are turning to online gambling as a last resort to pay their bills. That’s why it’s essential to take into consideration where your player base is coming from so you can adapt your strategies to suit their needs. Lower income players will be more responsive to progressive jackpots and bonuses while high rollers favor a diverse game selection so they can flex their skills and bankroll.
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