Your website is one of the most important elements of your business. Whether it’s about marketing, selling, or a combination of both if you don’t have a website (or you don’t have a good website) you’re going to lose out on a lot of business. This is true if your competition has a great website that people can find easily and use quickly and seamlessly.
Simply creating a website, launching it, and hoping for the best is not a great way to boost your business and your profits, but how can you ensure more people visit your site? Read on to find out; there are many things you can put into place that will help you in this regard.
Great Content
Your website has to be full of great content. Content is one of the most important parts of your website to get right, as it not only keeps people reading and coming back for more, but it’s an integral part of your SEO (search engine optimization) work. If you have an SEO agency to help you with this particular element of your business you’ll be starting from a strong position – without good SEO in place you won’t be found when people search for your product or service, and that means you won’t make the sales.
SEO is all about content. This content can come in different forms, including:
- Blog content
- Videos
- Website information
Your blog is the most crucial part of all of this, as it is the part of your site that will be changing most regularly (and this, among many other things, is helpful for your SEO). Before you launch your site, write 52 blog posts – one for every week of the year – and post them regularly after your site is live. If you’re not confident in writing, you can speak to your SEO agency about outsourcing this task.
The content on your blog must be relevant, interesting, informative, and it needs to meet a variety of SEO guidelines, including the number of words. This is why outsourcing this particular part of your content can be the best option.
When you have great content, not only will the site be found more easily on search engines, but visitors will want to return to your site to read more, you can show you are an expert in your field, and you can make more sales.
Look at Your Page Titles
As well as your blog, your page titles are a hugely important element of your website and your SEO. However, they can be neglected or forgotten entirely. If this happens, you are limiting your reach, and potentially damaging your business or at least the potential sales, you might have had.
To create an excellent page title and tag, it should be no more than 50 characters (that way it can be seen on the screen), and it should include at least one keyword, ideally at the front of the title. Your brand name should also be included. All of these elements together are what makes a good title that is picked up by search engines.
In essence, your page titles matter a lot more than you might think. What do yours say right now? If they are one-word descriptions such as ‘home’, ‘about’, or ‘contact’, you are doing your business a disservice. They could be so much more and help hugely, so take the time to boost them, and your traffic will be increased too.
Use Social Media
Social media wasn’t made for businesses, but today it’s where many businesses choose to spend their marketing dollars and time. After all, the majority of adults have at least one social media account, and they tend to spend a lot of time there. If this is where the potential customers are, it makes sense for it to be where the advertising takes place too – you are putting your business right in front of those who are likely to buy from you.
Using social media to promote your business is something you shouldn’t even consider not doing; it’s vital. Your competition will be doing it, and your customers will expect it.
When you use social media channels to promote your site’s content, or any special offers you have on, or simply to give potential customers more information about you, you can choose exactly the range of people you want to promote yourself too. Combined with in-depth market research, you can make your marketing budget go much further by marketing to people who are likely to buy from you.
No matter what kind of ad you are running or what post you might have created, always include your website details. The idea is to get as many people to click through to your site as possible to increase the traffic, which shows Google that you are a legitimate site and worthy of a high rank. Plus, the more people who come to your site, the more you can sell to them.
Guest Blogging
Another way to expand your reach and to entice more people to your site is through guest blogging. If you can obtain a guest post on a reputable blog with plenty of visitors, you will be showing your expertise, your personality, and your business information to more people than you could reach on your own.
There are, of course, high standards for this kind of blog, and the more well-known the site is, the higher quality post they are going to want. This is certainly a task that should be outsourced if you’re not a confident writer, and you don’t want to lose your chance of gaining a lot more website traffic.
Guest blogging doesn’t have to be just you writing for another site; it could be someone else writing for your site. They will be promoting their site on yours, so of course, it shouldn’t be a direct competitor, but this kind of guest posting can work well. The guest poster’s readers will be told where to go to read their latest post, bringing additional traffic to your site, and hopefully resulting in some sales for you.
Interesting Related Article: ” Your Website Not Getting Traffic? Here’s What You Can Improve“