Choosing the best tool for data analytics is the best thing that you can do for your startup, especially during the early days.
Data analytics and dataops platforms are vital for any data-oriented startup business today. Whether you are operating as a small business, a SaaS company, or a website manager, you will need to collect data for the business’ benefit.
Very often, most young startup runners think that analytics are only useful for big startups. But, regardless of how much you might think you can single-handedly keep track of your startup’s performance, the reality is that it cannot be done by just you. Using an analytics tool is surely one of the best ways to regulate the in-flow and out-flow of your startup.
Technology has also risen to the task. For almost every business venture today, there is one technological device that will be of great service and assistance to it.
If your startup has decided to seek the assistance of an analytics tool, another challenge often arises. This challenge usually involves difficulty identifying and choosing the analytics tool that will effectively serve the purpose.
Here we have outlined some detailed tips on choosing the right analytics tool for your startup.
Things You Should Take Note of When Choosing an Analytics Tool
There are so many analytics tools you can choose for your startup but, before going for any one of them, it is important to take note of the following things:
- Need and Purpose for the Tool: Knowing that you need an analytics tool does not mean that every tool out there will serve the purpose for which you are seeking it. When choosing an analytics tool for your startup, your priority should be on its ability to serve the particular need for your startup. Therefore, your need determines the product. So many tools have good PR, but that does not mean it might be what your startup needs.
- Carry out Research and Survey: Perhaps you do not know what problems the analytics tool will solve for your startup. If you are in such a situation, you should carry out an extensive survey on all of the available tools, test run, and read specifications about them. This way, you will better understand how they operate and how any of them can better serve you.
- Tool Integration and Customization: This is very important when choosing an analytics tool. Always ensure that the tool you are going for can be customized to suit your startup’s specifications. Another important thing is going for tools that are compatible with some of your already existing software. Analytics tools that can easily be integrated into existing software make working with them easier.
- User Interface: When making decisions for your startup, you will refer to your analytics to give you perspective. Choose an analytics tool that has a self-service and user-friendly interface. Your chosen analytics should be easily trackable to even your non-tech savvy employees.
- Advanced Analytics: Does your analytics give insights into future trends and events? How can you future-proof your business without the help of advanced analytics that gives you useful business insights? These are things to be considered when choosing the best analytics for your startup.
- Mobility: There has never been a better time for the inclusion of mobility when choosing an analytics tool. With several startups working remotely and with employees in different locations, mobility in analytics has become vital for remote startups to make data-driven decisions.
- Scalability: For a young startup, going for analytics tools that your business can grow with is important. For this, you can focus your attention on getting cloud-based analytics that your business can grow with. Not only do you subscribe to bigger plans as your startup grows, but you also get an analytics tool that scales according to your startup needs.
Some of the Best Analytics Tools to Choose From
There are so many analytics tools your startup can choose from. This list gives a rundown of some of the recommended tools to choose from.
- Google Analytics: It is impossible to run a startup in the digital space today without the knowledge of Google analytics. It is even referred to as one of the leading analytics tools in 2022. It is a must-have for every business, especially for young startups, as you will need all the available data related to your business. With the help of Google Analytics, you can track the performance and traffic generated on your website. Google Analytics also helps you scale your audience’s needs, report data, and shape your digital marketing.
- Chartio: For startups interested in cloud-based analytics, Chartio might be the tool you should consider. With Chartio, you can easily integrate other software you use for your business while displaying beautiful visuals on your dashboard.
- KissMetrics: KissMetrics will help your startup track traffic, analyze data, and optimize the digital marketing performance of your business. Startups use these analytics to track their users’ activities on their website and regulate channels that bring in the most revenue. It has a monthly subscription plan that is around $500 per month.
- Appsee: If you want to track the in-app performance of your startup, then Appsee should be considered. It offers users the ability to track every in-app action performed by users. The interesting thing about this analytics tool is that it provides preview videos of users’ experiences which is a helpful conversion technique for startups looking to broaden their customer base.
- Hotjar: For startups looking for an all-in-one inclusive analytics tool, Hotjar provides session recordings, conversion funnels, surveys, and feedback for your business. With Hotjar, your startup can also recruit users for some product tests. This particular analytics tool also provides you with 200 free session recordings.
On this note, it is clear that running a successful startup will require the extra hands of an efficient analytics tool that helps you derive data and make better decisions that will impact your startups. To achieve this, as a startup founder, prioritizing the best analytics and knowing how to choose them is key.
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