Backlinks are a vital part of ranking a website these days.
Without it, you’ll find difficulty in competing against giant online businesses in your space.
In our experience working with more than a hundred websites, we realize that businesses of different sizes, types, and industries have factors they consider before choosing the right link building service.
Here are four factors when choosing the right link building company to help improve your website’s SEO campaign.
Link Building Strategy
Undoubtedly, you should partner with a link building company with a solid background in the digital marketing industry.
When you can talk to one of their representatives, project manager, or their founder, one of the things you should ask is about their experience.
Do they understand what kind of link building strategy works these days effectively? Of course, there are creative link-building strategies, but only a few are scalable and can really help increase the website’s search traffic.
Companies offering link building services have different ways to build backlinks for their clients. This means that they may offer a similar strategy but different approaches to link building placements.
If a link building agency cannot explain briefly (if not detailedly), their process of getting links, it may seem to be unquestionable to hire them.
The reason being is that good link building companies will take time to educate you with their end-to-end process, from researching your website and your industry to sending emails to their prospect linkers.
Through education, you get to know their seriousness in their engagement and in achieving your desired results.
So the next time you talk to a representative of a link building company, ask questions about their link building strategy, the types of links they build to their clients, and what they think about your website/industry relative to their current link building process.
Results Of Past and Existing Link Building Campaigns
The agency with effective link building strategies will certainly give good results to their clients. It’s unquestionable.
When checking for which link building company to hire, you may opt to visit their company websites to discover some of the results they did for their clients.
It could be in the form of a case study, guide, article, or some sort of testimonials their clients wrote/recorded for them. These are materials that would help you understand a glimpse of their client relationships, their engagement style, and the significant impact they can potentially make on your website.
If you’ve got a chance to talk to them directly on the phone, it is best to ask client results. This way, you get first-hand information on what exactly they did it, may it be detailed or just an overview of the campaign.
Another way to know what kind of results they generate for clients is by reading through blog section of their website. Agencies offering high-quality link building services often showcase their process of getting backlinks to specific clients using case studies and information guides.
The more detailed the informational content is, the better, as you get to understand the step-by-step system they have in place for their organization.
It is also best to ask potential link building companies if they have specific case studies for a particular type of client (B2B, B2C, educational institution, etc..) or for a particular industry.
The reason is simple. If they could give case studies with clients on a similar market as yours, you can gain confidence that they could deliver backlinks to your website based on relevance and authority.
Reputation Of The Link Building Company
Reputation is hard to discern and dissect unless you take the risk of having your initial engagement with the link building agency.
However, there are ways to get to know the credibility and reputation of your prospect link building company even before you sign your contract with them.
First, you may ask experts in the digital marketing industry about reputable link building companies today. If you have connections with these people, you can easily tap on them and get to know their insights on who you should be looking for and who can best address your needs.
Reputation is critical. If you know that the company is doing well, they couldn’t just abandon or ignore you when things don’t go well with the link building campaign. They have enough resources, and bandwidth to supply any shortcomings they might experience in the future.
Second, you may also check credible websites that act as a middleman between marketing agencies and businesses looking for digital marketing help.
One good example of this is Credo. It is a legitimate website that helps businesses find the right marketing provider for them.
The third is you may check the website of the link building company. Do they have solid testimonials from experts in the search engine optimization space? If credible people can vouch for their work, you may rest assured that they can provide good quality work to your business.
Details Of Link Building Proposal
When you start asking and calling potential link building partners, you get to receive proposals from some of these companies.
Some would just give you rough pricing of backlinks with respective metrics like Domain Authority and traffic numbers. Others would give you an overview of the process, what link building strategy to use that’s customized to the business you’re in, and what kind of engagement and expectations they need from you.
The more detailed a proposal is, regarding how it would make a positive impact on your business, the higher chances that the link building company is serious in getting results.
Due Diligence In Choosing The Right Link Building Partner
It is easy to call phone numbers of link building companies and immediately choose what you think can help you grow your search traffic through link building.
However, if you’re looking for outstanding link building results for your website, consider the four critical factors above to help you assess the right link building partner for you.
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