Spotify is the world’s leading music streaming service, with over 60,000 tracks uploaded every single day. For new artists, this can be exhilarating but intimidating. Being discovered on Spotify is like trying to find a needle in a haystack. Sounds daunting, right? Well, it’s not if you use a metal detector.
Find out how you can attract new listeners without going through a stack of hay. There are many strategies you can utilise. For example, you can buy Spotify plays or share your music with your friends.
Utilize the algorithm
Algorithms are complex calculations that determine what type of content is shown to different users. All websites or apps that provide content will use an algorithm to provide users with the best experience possible. Instead of dreading the algorithmic formula, use it to your advantage.
Spotify’s algorithm is quite simple. If there’s a surge in the number of plays your track receives, the system will think you’re relevant and push your content onto listeners. Keep reading to find out how to get that surge in plays.
Prepare for the release of your track.
Don’t post and pray. If you’re not ready to release your track, don’t do it.
- Your profile should be clean, engaging, and relevant to the type of music you are providing. Go through the profiles of other artists in your genre for inspiration.
- Your track needs to be perfect. Record with good equipment, the quality needs to be good enough for the radio. Ask every person you know for honest feedback on your track and take their advice.
- You should spend a few weeks teasing the release of your track on social media.
- Your advertisements need to be ready for promotion.
Social media
Do not restrict your presence to only Spotify. Have a good profile on Facebook, Instagram, Tik Tok, Youtube, Twitter, and Snapchat. There are tons of subreddits for finding upcoming artists; you can gain followers by posting your profiles there.
Stay active on your accounts and post consistently.
Hype up your track’s release date with reminders and short 10-15 second audio clips of your song.
Always be confident in your posts. Make your followers feel like your music truly is going to be the next big hit.
Advertise
Your social media profiles advertise your music brand for free, but it’s most likely not going to be enough to get that massive surge in plays that you need to get put on the map.
Your advertising needs to be exciting, engaging, and maybe even funny.
Include a clip of your track and make sure your ad is of good quality. Take note of the advertisement styles that similar artists use and go from there.
You don’t want to put yourself in debt with promotions, so set a budget and stick to it. An effective way to set up your ad is by putting most of your budget into the first three days of the ad’s exposure and slowly tapering off every few days until the promotion ends.
Utilize all tools available
Creating profiles, bios, images, ads, videos, etc., Is time-consuming and requires knowledge that you might not have. However, there are cheap or even free tools all over the internet.
Use websites like Canva to create profiles, images, and videos. The best free video editing programs are Lightworks and IMovie. You can find copyright-free images from sites like Pexels. If you don’t have the time or expertise to make high-quality content, you can hire someone to do it for you.
Without breaking the bank, websites like Fiverr and Upwork have thousands of creators that can make logos, bios, videos, images, and even post content for you.
Ask for support.
Last but certainly not least, don’t be afraid to ask your support for help.
Tell them to add your music to their playlists and share your tracks.
If you have good music, they won’t mind helping you get discovered.
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