Social media provides people with the means to stay in touch with friends and family, keep up-to-date on current news stories, and build community links. It reveals public sentiment on major issues as well as provides insight into individual hobbies or interests, but what some business owners don’t know is that it can boost your sales exponentially.
Organizing it requires an understanding of its many functions in order to develop a cohesive strategy. The first step should be setting immediate goals that contribute towards an overarching vision, but for an in-depth look – read further.
No matter if you use social media as a marketing tool for your business or simply to stay in touch with family and friends, it offers many solutions. Before beginning to explore them all however, make sure that you have a clear idea of your objectives from a social media marketing campaign and set goals that can be tracked and measured over time.
It isn’t just limited to sharing photos and status updates – it can also provide customer support and engage customers while simultaneously promoting products and services. According to research from Science Direct, customers who interact with companies via social media are likely to spend 20-40% more money than those who don’t engage with them via this medium.
An active social media presence can also help increase brand recognition and foster a closer connection between you and your target audience. This type of marketing strategy includes paid social media ads, content marketing, influencer marketing, and more.
Beginning this type of marketing can be daunting, so it is important to break it down into manageable steps. Begin by identifying which platforms your target audience uses most frequently and creating profiles for your business on each of them – remembering to include links back to your website as well as consistent branding across all platforms.
Create a plan for regularly posting content. At a minimum, this should happen once every week depending on your type of business and the content being posted. Finally, monitor performance and make necessary changes as necessary.
Always remain authentic and consistent when communicating with your followers on social media, and don’t oversaturate their feed with promotional messages. A good guideline would be to follow the 80/20 rule: post useful content 80% of the time while advertising 20%.
Social Media Strategy
It is an effective way to reach and engage a wide variety of potential customers yet can be an extremely noisy and competitive arena in which businesses struggle to differentiate themselves from competitors. A good strategy provides businesses with a powerful weapon against such competition.
Implementing an effective strategy will not only help your team meet your business goals more easily and more quickly but will also equip them with all of the tools they require for success. However, developing one shouldn’t just be added to a list or put off until later; rather it should form part of your overall business plan and complement existing marketing and communications plans.
An organic or paid strategy cannot begin without first understanding your objectives. Start by understanding where your goals fit within the larger scope of your business, then create a timeline to get there.
Assuming your goal of expanding your Instagram community is to grow it, this goal should help guide both the content topics and frequency of posts on this platform. Consistency should also be key, so your followers know to expect regular posts from you on their feeds.
Your social media strategy must also take into account the audiences on each platform to ensure you’re using them for your goals effectively. For instance, it would likely be hard for your brand to gain traction on YouTube if its primary audience resides primarily on Facebook – this is why using tools such as Buzzsumo can help keep tabs on competitors and identify what content resonates best with their target audiences.
Respond promptly and show that you value what your audience has to say by quickly responding to any inquiries or comments received from them. Not only will this improve customer service, but it will also show them you care what they have to say. Lastly, monitor data behind campaigns in real-time and adjust accordingly – if desired results don’t materialize, consider trying a different approach.
Social Media Management
Account management encompasses much more than simply “planning and overseeing accounts.” It’s an intricate job requiring research, planning, creating content creations, cultivating relationships with influencers, and much more – necessitating an array of skill sets and talents in order for it to be successful.
Social media managers must be capable of developing and executing a strategy that aligns with business goals and is driven by data. This requires understanding and interpreting data, something a marketing magnet can do for you. However, crafting posts relevant to audience needs and interests, analyzing their performance over time, and being able to identify any potential problems while finding solutions quickly can also be done in-house.
Account management requires time and attention to detail, from monitoring online conversations and developing and disseminating content for profiles to developing relationships with influencers and providing community service. Keep in mind that social media is always evolving – what may work today may suddenly fail tomorrow – it’s up to teams managing social media to adapt accordingly.
An effective management process relies on having a well-crafted budget and the appropriate tools. Whether working with an agency contract or internal resources, setting realistic expectations about your social media management needs is key to meeting them effectively. When considering the cost of content creation, design, publishing, and advertising services it’s also essential that additional services be included as part of this plan.
As a social media manager, you may work in teams composed of designers, marketing, and advertising colleagues–not to mention clients and influencers. Communication skills are vital for effective collaboration; thus, developing and documenting clear processes for working together can help keep teams on task, avoid miscommunications, and take full advantage of each member’s strengths.
As part of your social media management strategy, creating value-driven content that engages and informs audiences is paramount to standing out among competitors and encouraging buyers along their journey to become active participants in purchasing from your brand.
Social Media Training
Experienced or novice, your social media team has many options available to them to train and develop them. From courses to online resources, there are resources that can help strengthen and grow their skill sets and help your team learn the things they need to learn in order to run a successful campaign.
Social media training courses can also assist employees in understanding their role as brand ambassadors, such as sharing positive content or responding to negative posts about your brand on social media. Establishing a policy and providing ongoing training may protect against legal or compliance issues for businesses (source: https://smallbusiness.chron.com/importance-compliance-business-71173.html ).
These courses may even provide the perfect place to begin learning more about social media marketing, with bite-size lessons that feature engaging gasification elements to increase knowledge retention and make learning enjoyable. Plus, many are even completely free and available on your own schedule.
Some courses only cover the fundamentals of social media marketing and how to utilize various platforms, so look into exactly what you want to learn. While not a deep dive into any single one, these may provide a good understanding of how to establish basic profiles, create engaging posts, and optimize pages for maximum effectiveness.
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