It’s the most magical time of the year once again! The holiday season is a great time to be with friends and family, but for e-commerce stores, it’s a double-edged sword. Here is why:
- Stiff competition. The race to provide better products, services, and consumer experiences is tougher than ever.
- Huge influx of new clients. Because there are more clients than ever, the order volume is unstoppable.
- Unrealistic customers. Customers are more demanding during holiday shopping sales, and store owners do whatever they can to meet their expectations. Sadly, customers are prone to abandon their shopping carts in a hurry, so these efforts can go to waste.
On the bright side, greater traffic and sales volume might help you. You can convert Christmas shoppers into lifetime customers. Here is how:
Make a memorable shopping experience. (Start building guest loyalty by offering Magento 2 coupons.)
Complete the shopper’s experience, beginning with a landing page and ending with an email notification of completed orders and a thank-you page.
Apply a new business strategy and make the most of the customer data you’ve gathered.
We turned to our sales professionals to help you design and operate a successful holiday shopping sale in your Magento e-shop.
TIP #1: Prepare Magento Store Early
Don’t miss festive promotional possibilities your competitors have started planning. While you can expect more revenue, you should also expect the ad competition to become more energized. As a result, the most sensible thing to do is to prepare. It is a wise move to plan your approach ahead of time.
TIP #2: Think Global
Each and every detail is crucial. The right approach encompassing all potential factors can create a great shopping experience during eCommerce holiday sales. Here is a checklist of what you need to do:
Perform SEO Optimization. To establish a presence on the Internet and attract customers, you need to optimize your website. Consider that an effective optimization strategy might take months before you can see the results. If you don’t know anything about SEO, talk to professionals. They can do a Magento audit and offer expert advice on making your page better.
Develop a communication strategy. Talk to your team and plan who, what, when, and how of the store’s daily operation.
Improve your merchandising approach. The goods you’re selling must have the same quality as that found in a brick-and-mortar shop.
Check to see if your Magento 2 store is ready. Make sure your website loads quickly, has easy navigation and has a secure payment process.
TIP #3: Create Compelling Ads/Messages
Your message should be in sync with your current marketing. Early and frequent communication with customers:
Make a name for yourself before the shopping rush begins. Sorting your email list and sending “early bird” messages to drive traffic to your website is a great tactic. Raising brand recognition and bringing in people to your business will really pay off.
Guide customers at every stage of their buying journey: provide shipment information, offer customized bargains for new customers and abandoners, and so on.
TIP #4: Keep It Simple
If your website takes longer than 3 seconds to load, 40% of users will quit. Also, potential customers want intuitive site navigation and enhanced search capabilities. The sooner customers find what they are looking for, the more likely they are to buy. Because of this, you should make your shop as user-friendly as possible.
TIP #5: Add A Personal Touch
Your target customers receive tons of ads and offer every minute, especially during holidays. This is why it is important to make your message stand out and grab attention right away. The first step is to figure out who your target market is. Next, create personalized ads, emails, or any other content with your audience in mind. Make customers feel a sense of attachment over your brand and products.
Interesting Related Article: “Accelerating Growth in Your eCommerce Business“