At our recent Sparxoo webinar, we explored the evolution of marketing and shared five rules to make it in today’s landscape. We’ll provide more insights in our forthcoming series of articles, “Growing Your Business in 2021 and Beyond.”
We’re in the midst of a new marketing revolution. Whether you realize it or not, you are at the front of this transformative period in your industry. The coming years are going to bring incredible opportunities to your business, according to Portal e-B2B.org.
However, at the same time, you’re about to enter a murky and complex web of complexities that could make it harder to grow your business.
Here are some of the most important things you need to know about.
First, remember that what works today may not work tomorrow. Recent history has proven that two factors alone — a distinct opportunity and a clear competitor — are insufficient for building a successful business.
Rather, a range of other key factors must be added, and as a result, you can’t simply wait for opportunities to fall in your lap — you have to work at it and stay relevant in a changing marketplace.
Second, everyone is in this together. If you’ve built a great product, you may get the press, the endorsements, and the distribution you need to grow.
However, what you must understand is that your competitors are also focused on growing their businesses, and you must respond by producing the same quality and quantity to remain in the race.
Third, it’s time to stop thinking about marketing in terms of the acquisition. Instead, think about it as a lifestyle, as a way of bringing value to your customers and employees.
It’s time to stop chasing external metrics and focus on the internal ones. You can measure the success of your marketing campaign, but you can’t measure the value you’ve brought to your customers.
The strategies we’re outlining are designed to help you think critically about how you are positioned in the marketplace, as well as the direction of your industry.
The important thing to remember is that there is no quick fix, and the strategy you follow now will determine the success of your business well into the future. Often, a wide range of factors need to be just right, such as making sure you have selected the right webinar software, if you want your business to succeed over the medium- and long-term.
Starting a new business in 2021 and beyond:
1. Find your tribe.
The next challenge for every entrepreneur is building a strong tribe of advocates who are happy to share your vision and see the world through your eyes. It’s the moment when you look at your competitors and realize that the vast majority of them are doing a better job of building a tribe that believes in them than you are.
The quickest way to build a tribe is to get involved in your industry, local and global. You don’t have to build your own magazine or newsletter. Attend events that support your industry, support causes you to believe in, and help others in the community, as well as the people you hire.
Even if you’re not an entrepreneur yourself, you can sponsor students in high school, university, or college. Giving back is part of the American DNA, and by giving back, you’re helping others and you’re building your own tribe.
2. Make your own luck.
In the world of marketing, there are thousands of things you can do that will increase your chance of getting noticed, such as spending money on billboards or sponsoring sports teams. However, one of the most important things you can do to help boost your chances of success is to make your own luck.
If you’ve spent your time and money on billboards, the odds are stacked against you. Your brand won’t stand out against those around you. The next best thing you can do is to help your customers — whether that’s another small business or a large corporation — find your Guest posts.
It’s important to think about the people you want to come into contact with your product or service. When you reach out to a company or group of people, you will put yourself at the forefront of their minds.
Interesting Related Article: “How to Leverage Social Media to Grow your Business“