How To Make Content For Social Media Interesting And Engaging

Social media on mobile phone - 498398
Social Media works wonders for product awareness. (Image: unsplash.com)

Content creation is one of the most critical considerations in contemporary digital marketing strategies. Even though over 90 percent of online companies produce content, only a small percentage produce content that the users feel like sharing.

Thankfully, there are many ways of creating interesting and engaging content that’s sure to spread across several platforms in social media. Let’s take a look at the various ways of making your content interesting and more shareable.

Create High-quality Content

Now, this one’s very obvious, but it is often forgotten. You cannot try and go for any shortcuts on this one. If you are focusing on superficial topics only and don’t take the time to research the topics, then you can’t expect users to share it. This is the reason why long-form content is becoming more popular than ever. Content development calls for a lot of time and effort, so you may even need to think about hiring professional help.

Add Value To The Users’ Lives

All of us look for informative content. But if the words cannot be put into practice, users won’t be able to reap the benefit of what they read. The main objective of content is to solve some sort of issue or help troubleshoot something that the reader needs addressed. Adding value to content will not just help in building brand loyalty but also encourage visitors to come back for more. You should create genuinely helpful content and if you manage to do that you can be sure that it is going to be shared on social media. 

Keeping Your Audience Into Account

Before you create or share any content, you should consider your audience and their interests. Put yourself in their shoes and try to think about whether you have created something that they are likely to share. Once you have some good ideas, you can use interactive features like polling to generate interest, comments and even start a debate related to your content. This will not only boost engagement but also give you an insight into what your target audience expects from you.

Creating Infographics

Infographics are highly informative and are very easy to comprehend, digest info from and share. Since they are made in the form of an image, they are a very convenient tool for sharing across different devices, social platforms, etc. There are some online tools available in which you can create very high-quality infographics without any knowledge of graphic designing. The most crucial part is to use your business expertise and data to create something that your audience will find unique value in. 

Triggering Thought Processes And Emotions

Some of the most successful marketing campaigns that go viral manage to tap into the emotions and thoughts of readers. Research has proven that feelings and emotions like anger, happiness, and sorrow can drive people to engage in content and share it. However, make sure that you don’t start delving into causes that are not related to your business. This is because you never know when insincerity can lead to a negative impact.

Lastly, if you are a newbie and still struggling to create engaging content, you can always seek professional assistance to stand out from the crowd. You can find reviews of people to help you write content at places like Omnipapers.


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