First impressions are crucial. And it’s not only about offline meetings or business negotiations. This is about what people think and feel about your business when they open your website: if the website is user-friendly and has a convenient interface and design, lucky you! It’s highly likely that these visitors may be converted into clients and use your services or products again and again. But in case the design is poor or not up-to-date, loading takes a long time… it’s time for changes!
And if considering every business’s main goal (increasing revenue, getting more clients, and retention), finding a way to be chosen among other competitors is a top priority. And one of the options for how to stand among competitors is to create a website that will be user-friendly, modern, with attractive design and the right structure.
Why is a website a decision-making factor for your clients?
First of all, a website can be a decision-making factor for clients and help them understand whether to buy something from you or not. Because it provides valuable information about your business, products, and services, and also shows whether they can trust you.
And, of course, in today’s digital age, many people research products and services online before making a purchase decision. And your website can be the first point of contact with potential customers. That’s why a well-designed and professional-looking website can make a positive first impression* on potential customers and help establish your business as credible and trustworthy.
Moreover, according to recent research, it takes about 50 milliseconds (that’s 0.05 seconds) for visitors of any website to form an opinion about the website they opened to decide if they like the website or not and whether to stay here or to search for another more attractive and user-friendly website.
5 key features of a good website
Getting a website that brings more money and leads is more about a website that has some information about your services or products with good pictures. This should be a website that is visually appealing with a clear and consistent design that can make a big difference in attracting and retaining users.
And here are 5 key features of such a website:
Attractive and modern design
Though your website should contain information about your services, testimonials, and images (people love images and videos!), the overall design should be attractive. Why? Because 38% of people will stop engaging with a website if the content or layout is unattractive.
So ensuring your website is visually appealing with a clear and consistent design can make a big difference in attracting and retaining users.
Look at your website’s design, layout, color scheme, and imagery to see if they are visually appealing and consistent with your brand. The best option is to hire a designer to make fantastic designs for your website and make it more attractive.
Navigation and usability
A website that is easy to navigate and use is always preferred by users over websites that are hard to navigate.
Look at your website’s navigation structure, menus, and search functionality to see if they are intuitive and user-friendly. Ask your clients whether your website’s navigation and functionality are convenient and what should be improved.
A website should contain high-quality content that is informative, engaging, and easy to read. As the quality of your website’s content can strongly impact its attractiveness. Look at your website’s copy, images, videos, and other multimedia to see if they are high-quality, informative, and engaging.
Moreover, you can add a blog to your website to share your experience, increase brand awareness and trust, and show you have deep expertise in your niche.
Trustworthiness and reliability, or testimonials and feedback
Customer reviews and testimonials on your website can provide social proof and help potential customers make decisions based on the experiences of others.
Moreover, adding real reviews, case studies, and examples of your projects/real photos of your product increases trust in your business
Fast loading, absence of bugs and errors
One more crucial thing that will make your website bring more customers and higher revenue is the loading speed. Ensure your website loads quickly and doesn’t make users wait for content to appear (don’t lose your potential clients because of slowly loading).
And a website that is buggy and unreliable can provide a poor user experience, frustrating users and causing them to leave your website before they have completed their intended action. This can result in lost sales, leads, and revenue for your business, so it’s better to ask professional web developers to fix all the existing bugs and make the loading speed faster.
A user-friendly website with great design can help your business attract more potential customers, convert more visitors into paying customers, and build stronger relationships with your existing customers, which will lead to increased revenue and profits.
So make sure your website has an attractive design, fast loading speed, is user-friendly and not buggy, and all the content and information on the website is high-quality and makes people trust you and your business.
And to decide which areas need to be improved or what features could make your website more attractive and generate more leads, you can start with a free design consultation and check which points from the above-described are present and what should be added.
Author: Olha Onofriichuk
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